Chia’rismatiqueis a new flour blend designed to help bakers create bread with exceptional“charisma,”available starting March1, 2023.
Produced at our Briare facility, this flour blend is intended for our artisan bakers, major accounts, and export customers.
A colorful mix packed with seeds!
This all-purpose flour blend offers numerous characteristics and benefits thanks to its ingredients.
It contains18%chia, sunflower, flax, and pumpkinseeds.Turmericgives the crumb a golden color and a mild, spicy flavor.
It is also a source of omega-3, particularly thanks to chia seeds. Native to Mexico, these seeds were used by the Aztecs for their high fiber content.
In addition to these many benefits, this blend is in line with current trends by meeting the expectations of consumers and our clients:
• 70% of French people say that eating a healthy, balanced diet is a concern for them. (Source: KANTAR FOOD 360™ 2020)
• 49% of bakers are interested in a miller’s mix with recognized nutritional benefits. (Source: KANTAR FOOD 360™ 2020)
Versatile, the Chia’rismatiquecan be used to make a wide variety of products: distinctive seeded baguettes, breads in various sizes, a colorful line of snack items, and more. These options are compiled in a recipe booklet that will be distributed to our customers to coincide with the launch.
Product display in-store
To support the launch of Chia’rismatique and highlight it in-store, we are providing our bakery customers with a display stand and a poster highlighting the Mexican origins of chia seeds.
As with all product developments, we would like to acknowledge the collaboration of the various support departments and the expertise of our bakers in the Guild, the quality of our flours, and our expertise in recipe formulation were the keys to the success of this project.
