To celebrate the 2022 FIFA World Cup, we’re launching a major bakery promotion that lets our bakery customers deck out their stores in the colors of Les Bleus to boost foot traffic.
In an unstable economic climate, it is important for bakers to continue to energize and differentiate their shops. Capitalizing on a global sporting event such as the World Cup, which takes place every four years, is a good way to build customer loyalty by increasing the average customer spend, as well as to attract new customers.
A very attractive deal with three options available
The goal of this promotion is to encourage consumers to purchase a special loaf of bread so they can enter a contest for a chance to win a variety of prizes: merchandise, official 2022 France “Vibrez pour les Bleus” scarves, Wonderbox gift certificates, and even a scooter!
We also provided our clients with decorative items for their stores: balloon-shaped stencils for dusting bread with flour, shelf stoppers, banners, window decals, easels, armbands… as well as, depending on the package selected, scratch-off cards and an electronic gaming terminal.
Example of a storefront display at one of our clients, Mr. BEN MEKKI in Wissembourg (67)
