Grands Moulins de Paris, as a century-old miller and leading player in the wheat-flour-bread sector, is actively involved in raising public awareness through various events organized by its partners throughout the trade show.
Promoting artisanal expertise and the culture of baguette bread, which has been listed as intangible cultural heritage by UNESCO since November 30, 2022, through daily demonstrations at the Île-de-France stand.
Every day, visit the bakery corner to meet one of our technical advisors, members of the Confrérie des Boulangers Grands Moulins de Paris(Brotherhood of Bakers of the Great Mills of Paris), alongside other experts, to make baguettes from local flours.
The strength of Grands Moulins de Paris lies in its human potential. We have a real asset in our 60 expert bakery technicians, who come together as peers within the GMP Bakers' Guild. Together, they contribute to upstream thinking about our current and future products, validate innovation projects, and participate in the creation of signature GMP recipes.
Raise public awareness of the Food Bank's actions to combat food insecurity through the Francine brand.
On Tuesday, February 28, the Francine brand will host a crêpe event at the Food Bank stand. This will be an opportunity to highlight our iconic brand's commitment to social issues. Last year, we signed a three-year partnership agreement with the Food Bank and the VIVESCIA cooperative group, to which we belong, to cover the annual Francine flour needs of people experiencing food insecurity in the VIVESCIA Cooperative's territories, including the departments of Marne, Aube, Ardennes, Meuse, and Haute-Marne.
Promoting work in sectors to develop responsible flours at the Intercéréales stand
We are proud to work hand in hand with French farmers to develop responsible wheat supply chains with them. In a constant effort to maintain close ties with local communities and perpetuate a local approach, Grands Moulins de Paris sources its wheat as close as possible to producers throughout France in order to obtain the best terroirs and develop sustainable supply chains with them. This is the work of committed men and women, whosefaces you will findin the portrait gallery at the Intercéréales stand, including two Grands Moulins de Paris employees.
The CRC® sector will also be shining a spotlight on education with two events at the stand's bakery on Monday, February 27, and Wednesday, March1, in the mornings. The baguettes will be made using our "Platine" flour, which is CRC® and Label Rouge certified.
Discover the wealth of products belonging to cooperatives at the La Coopération Agricole stand.
For Grands Moulins de Paris, belonging to a cooperative group such as VIVESCIA means contributing to the vitality of France's agricultural regions. We are committed to promoting the French baking expertise that sets us apart, through our iconic brands such as Francine and Campaillette, as well as in 65 countries around the world. These products can be found at the La Coopération Agricole stand and in its catalog :
