From April 27 to 30, 2021, the 23rd edition of the Bakery China trade show took place in Shanghai, one of Asia’s largest trade shows dedicated to baking and pastry. After the event was canceled in 2020, we were fortunate to be represented this year by our local distributor, Sunway. A French baker was also able to conduct demonstrations and offer tastings of our products.
French expertise
Once again this year, we highlighted our French craftsmanship and milling expertise by showcasing a selection of products during our live demonstrations.
When it comes to flour, we’ve highlighted several of our best-sellers:
• La Century: a bread made with heirloom flours (a blend of wheat, spelt, Khorasan, buckwheat, rye, and malted wheat flours)
• Tradition T65: the perfect wheat flour for traditional French baguettes, now available in an organic version too!
• La Campaillette Des Champs: a baguette with a distinctive character and a delicious rye sourdough flavor!
Bread in the "healthier eating" trend
As we know, today’s consumers want indulgent treats , but they also want healthy products that are good for their health and the environment. With this in mind, we unveiled our two “wellness” breads at Bakery China:
• The Quinograin : a delicious bread, particularly high in fiber and packed with seeds (sesame, quinoa, and chia);
• The Campagrain : a bread rich in grains (wheat, rye, oats, barley) and seeds (sunflower, brown flax, yellow flax) that stands out for its dark crumb and its warm-colored, crispy crust sprinkled with poppy seeds.
The croissant: a symbol of French tradition
Finally, we wrapped up our demonstrations with acloser look at the pre-fermentedcroissant, made using T45 Gruau Rouge flour.
T45 red durum wheat flour is made from durum wheat, a type of wheat with a high protein content. This characteristic gives it excellent rising properties, which help increase the volume of your baked goods and make them softer. This flour is therefore ideal for making well-risen, soft pastries.
We would like to thank everyone who attended this23rd edition of Bakery China and hope to see you again soon at other trade shows.
See you soon!
