From November 22 to 24, 2022, we participated for the first time in the Saudi Horeca event, which was held in Riyadh, Saudi Arabia.
With over 15,000 square meters of indoor exhibition space and 5,000 square meters of outdoor space, Saudi Horeca attracts more than 25,000 trade visitors. Its local and international scope makes this the largest trade show in Saudi Arabia for the hospitality and food and beverage sectors.
This annual trade show has become a must-attend event in the Middle East, a reputation it has earned over time: 26 years in Lebanon, 6 years in Jordan, 8 years in Kuwait, and now 10 years in Riyadh, Saudi Arabia.
An eye-catching booth!
At the trade show, we were present at our distributor Food Choice’s booth, where we had a dedicated Grands Moulins de Paris area staffed by Food Choice sales representatives and Vincent Mathieu, the Grands Moulins de Paris sales representative for this region.
It was a wonderful event that allowed us to strengthen our ties with our customers in Saudi Arabia and also to raise our profile in neighboring countries. Thanks to an impressive display, we were able to showcase our flagship products: the traditional baguette made with T65 flour, the Kapnor, and the croissant made with Gruau Rouge T45 flour.
A successful trade show for Vincent Mathieu:“Our distributor’s energy in the region and the synergies created with the other exhibitors at the booth made the event a real success, helping to boost GMP’s visibility in the Middle East.”
A big thank you to all our teams who worked hard to make this event a success!
