I work with many countries, such as South Korea, China, Japan, Thailand, Australia…
I introduce myself
“After studying at a business school in France and holding my first job in the United Kingdom, I had the opportunity to complete a CAP Pastry program at Ferrandi to pursue my passion in this field and learn more about the technical aspects of the trade. I joined Grands Moulins de Paris in the summer of 2021 as Asian Area Sales Manager and moved to Seoul, South Korea, to develop the company’s business in Asia.”
HOW DID YOUR ONBOARDING AT GRANDS MOULINS DE PARIS GO BEFORE YOU LEFT FOR SEOUL?
It was a wonderful onboarding experience! For nearly four months, I had the opportunity to get to know the products through training at the Paris-Gennevilliers mill. It was a pleasure to learn from the teams, who demonstrate their passion for the craft and the Grands Moulins de Paris products. This time spent at the offices in Ivry-sur-Seine allowed me to arrive in Seoul equipped with the best tools to represent the company there.
ASIAN AREA SALES MANAGER: WHAT DOES YOUR JOB ENTAIL?
My responsibilities are not limited to South Korea but also extend to other countries such as China, Taiwan, Japan, Hong Kong, Thailand, Singapore, Cambodia, the Philippines, Indonesia, Malaysia, Sri Lanka, and Australia. My primary responsibility is the business development of our products and services in Asia. I am responsible for implementing sales and marketing action plans and promotional activities. I also oversee the management and development of the local distributor network, monitor the competitive landscape, conduct market research, and organize and participate in brand-related events.
DO YOU NEED TO SPEAK MANY LANGUAGES TO CARRY OUT ALL THESE PROJECTS ON-SITE?
My native languages are French and Mandarin Chinese. Thanks to the four and a half years I spent in England, I’m also fluent in English. And I’m currently learning Korean! I’m eager to learn the local language so I can integrate even better.
WHAT ABOUT YOUR WORKING CONDITIONS? ARE THEY MUCH DIFFERENT FROM THOSE IN FRANCE?
The biggest change for me has been the time difference: there’s an 8-hour time difference between Paris and Seoul! It took a little while to adjust, especially when working with colleagues in France. When you work in international business, adaptability is a key skill.
WHAT DO YOU LIKE ABOUT YOUR JOB?
Working at Grands Moulins de Paris allows me to combine both my professional experience and my passion for pastry! I’m also learning a lot about baking in my current role, which I find fascinating.
WHAT IS YOUR FAVORITE GRANDS MOULINS DE PARIS PRODUCT?
I love Campaillette des Champs for its distinctive flavor with a hint of rye sourdough.
