Lisa Marques - Product manager for artisanal bakeries

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Let me introduce myself
"Before Grands Moulins de Paris, I studied agri-food engineering in Nantes, supplemented by a one-year master's degree specialized in marketing at a business school, during which I was a work-study student for the Francine brand. Since October 2020, I have held the position of product manager for artisanal bakery flours, milling mixes and ingredients."

SINCE WHEN AND WHY DID YOU JOIN GRANDS MOULINS DE PARIS ?

I joined Grands Moulins de Paris in 2019, first to work on the Francine brand, which is the leading brand in its category and has a very positive and responsible image with consumers. I then moved on to work on the range aimed at artisan bakers, which is a very interesting market that is changing rapidly.

 

PRODUCT MANAGER: WHAT DOES YOUR JOB INVOLVE?

My role within the organization is to manage the day-to-day running of my product line: supporting existing products, launching innovations, applying new regulations, analyzing product performance. To solve these problems, I need all the company's business skills. So I work with a lot of different departments and that's what I like most about my job: understanding everyone's problems.

 

WHAT IS YOUR DAILY LIFE LIKE?

VERY varied, I spend a lot of time in meetings with my colleagues to coordinate projects, I prepare upcoming launches (forecasted volumes, prices, communication...), I update documents as the products evolve, I participate in tastings, shootings, I keep up to date on market trends and above all, I manage the emergencies that arise in the range.

 

WHAT IS YOUR PROUDEST ACHIEVEMENT SINCE YOU JOINED THE COMPANY?

My greatest pride is to maintain healthy relationships with the people I work with, to make our products progress and to progress myself every day!

 

YOUR FAVORITE PRODUCT OF GRANDS MOULINS DE PARIS ?

These are products from the Coeur d'Epi chain, co-created with Vivescia, made with wheat grown in conservation agriculture. For me, the future of our food is played out when all the actors in the chain bring the best of their know-how and this is what these products represent for me, from the farmer to the artisan baker, via the agricultural cooperative and the miller!

 

3 WORDS TO DESCRIBE GRAND MOULINS DE PARIS?

Meetings, learning, know-how.

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