By analyzing your assessment and listening to your needs, our in-store advisors can create a personalized action plan for you.
The action plan will be developed in collaboration with you, based on three pillars: Merchandising, Communication, and Training.
Merchandising: Highlight and Boost Three Key Sections of a Bakery
1. Merchandising Display
Add a unique bread box to your home. Its design combines modern style with practicality.
• Showcase your expertise
Specialty breads that bear the artisan’s signature, displayed at eye level.
A photo of the baker at work and a quote of your choice to highlight the craftsmanship.
• A clear and compelling product lineup:
Simplified product categories for easy navigation: artisan bread, gourmet bread, whole-grain and seed bread, and everyday bread.
Customized, magnetic, and printed labels to save time and provide product information that’s easy for everyone to understand.
2/ Pastry Service
Boost your pastry sales with an innovative bakery service. We offer a comprehensive solution that includes:
• product selection recommendations ;
• A complete and customized redesign of the baked goods section by your Store Advisor;
• Engaging tools and materials designed to spark interest and encourage impulse purchases.
3/ Organic Section
Feel more confident about obtaining your organic certification! Grands Moulins de Paris, together with its partner Ecocert, will guide you through:
Set up your organic bread line quickly and easily with our service!
Plus, the first year of certification is free for you! We’ll cover the costs.
Communication: Implement communication strategies tailored to your store
With the help of your Sales Advisor, determine your goals and identify the solution that best suits your needs. We offer you:
• promotional materials: flyers, banners, brochures, promotional kits, loyalty cards…
• various channels: delivery to mailboxes, street distribution, promotional activities in front of your store.
Training: Build Your Skills and Those of Your Team
1. Sales and Merchandising Training
• “Flash Module” Sales Training: an introductory course designed to raise awareness of the customer buying journey
We offer a 2-hour training session for your entire sales team. This dynamic and practical approach provides customized training tailored to your retail location.
• Sales and Merchandising Training: Transitioning from a service-oriented approach to an effective and sustainable sales strategy
Enhance your sales skills and learn how to grow your retail business by taking a specialized Sales and Merchandisingtraining course! This comprehensive one-day program will help you transition from a service-orientedapproach to aneffective and sustainable sales strategy.
The Sales and Merchandising training course uses a dynamic, interactive approach to teach you how to showcase your products and sell them more effectively.
A comprehensive 7-hour module. 100% recommendation rate among professionals.
2/ Management Training
Develop your management skills. This one-day module provides you with tools specifically designed by and for professionals. You will learn and develop simple, effective management techniques to lead and motivate your teams.
7-hour module.
