Campaillette is modernizing to better meet the expectations of consumers and its members.
The emergence of the Campaillette
Campaillette is a bakery brand that brings together independent artisan bakers who share common values. This shared commitment is embodied by the Campaillette Collective: to be stronger together, while respecting the individuality and personality of each artisan. Far from being a chain, the Campaillette Collective lets each baker express themselves!
Modern values that take consumer expectations
Campaillette is committed! Its values are evolving to better meet the expectations of consumers, who are increasingly concerned about environmental issues and want brands to be fully transparent about how their products are made and where they come from…
Enjoyment, boldness, trust, and responsibility: these are the values that inspire Campaillette’s artisan bakers every day and are encapsulated in the Campaillette brand manifesto.
An evolution of visual identity visual identity
This shift in values and the emergence of the Campaillette Collective are accompanied by an evolution of the visual identity.
Campaillette draws its inspiration from the heart of traditional French culture. That is why the “small check” pattern and its various interpretations were chosen as the brand’s new visual symbol. They evoke moments of togetherness, warmth, and simple joys!
These various changes are affecting not only the tools used by our Campaillette members (such as the bag-making process) but also our bakeries, which now feature a brand-new design!
And to immerse yourself even further in the new Campaillette universe, check out the new website !
