Click-and-collect has seen strong growth since the lockdown and has become a major consumer trend. Convenient for customers, this service also offers many benefits for your bakery.
Read the testimonial from Mr. Furet, an artisan baker and Grands Moulins de Paris customer, who implemented this solution in his bakery.
Click-and-collect: Mr. Furet’s experience
Why did you decide to offer click-and-collect at your bakery?
We have introduced a click-and-collect service at our bakery to keep pace with market trends, boost our snack sales, and, above all, meet consumers’ changing expectations.
How does it work?
It’s very simple: we process orders on a laptop, customers sign up on the website and pay by credit card directly on our site. Then, they just need to come pick up their order at the scheduled time.
What did you get out of it?
It’s still too early to say, but we’ll likely attract a good portion of the 800 students from the police academy located right across the street.
How did Grands Moulins de Paris help you implement this solution?
Our retail consultant helped us plan our production and sales operations in advance. He then assisted us with listing our products online (photos, prices, descriptions, etc.) and setting up the click-and-collect feature on our website.
Would you like to make click-and-collect a permanent feature at your bakery? And why?
That is our goal, because we believe this is the future of local retail, and we think there is significant revenue potential in this type of sales.
Any advice for anyone who’s still hesitating to take the plunge?
You have to seize the moment! It’s important to plan ahead and take the time to integrate the products.
