New Campaillette operations: a lever to boost your revenue

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Once again this year, stand out from your competitors with exclusive events that showcase your artisanal expertise and turn your bakery into a vibrant hub of activity and community. Are you ready to boost your sales, attract more customers, and build customer loyalty throughout the seasons?

Why bring your bakery to life with Campaillette’s new promotions?

Designed specifically for you and your customers, the new 2020–2021 campaigns promote values that align with today’s major consumer trends: taste, transparency, and commitment.

These five strategies will help you build stronger connections with your customers while setting yourself apart from the competition, and will also allow you to:

  1.  Build customer loyalty by offering events throughout the year and transforming your bakery into a vibrant hub for socializing;
  2. Increase your customers' average order value by highlighting your current products and offering limited-edition items; 
  3. Attract new customers with outdoor advertising materials (posters, banners, window decals, etc.) and exciting prizes to be won at your bakery.

5 new features to liven up your bakery—check them out today!

New Campaillette Operations for 2020–2021

An exclusive partnership: Lucien Georgelin

Lucien Georgelin specializes in traditional regional products from southwestern France, crafted with respect for local traditions. Produced in Lot-et-Garonne, his black tapenade is 100% natural: your customers are sure to enjoy it during an aperitif with friends!
This year, Campaillette is partnering with Lucien Georgelin to offer your customers a delicious and convivial appetizer. You can launch this promotion whenever you like; the concept is simple: with every purchase of Campaillette baguettes, give your customers a jar of tapenade!


Reward your customers' loyalty this Christmas

Christmas is a key holiday season for bakeries. To celebrate, Campaillette is hosting two events at bakeries across its network:

– a limited-edition festive treat made with rye and buckwheat flour and spices, featuring walnuts (from France), dried apricots, and dried figs.

– A Christmas promotion with a great prize: every time a customer checks out, stamp their loyalty card. Once their loyalty card is full, they can drop it into the designated box for a chance to win a Nintendo Switch Lite© ina random drawing!


Celebrate Candlemas with your customers

For a fun, delicious experience, showcase your crêpes and give your customers the chance to win the grand prize! With every purchase of crêpes, they’ll have a chance to win a mini-crêpe maker.


Celebrate Mother's Day in May

Stay connected with your customers and celebrate this special moment with them through a simple, instant promotion! With every purchase of pastries, your customers will have a chance to win a children’s kitchen accessory: an apron, a cake pan, or a rolling pin.


Showcase the French wheat varieties of your golden age with a unique game

The Campaillette Sweepstakes features a simple random drawing, with a high-value prize that will encourage your customers to enter! With the purchase of two Grand Siècle baguettes, your customers have a chance to win a hot-air balloon ride.

All Campaillette events offer members turnkey kits that include promotional materials and all the items needed to organize the event.

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