Could you tell us a little bit about yourself?
Elodie, 35, holds a vocational diploma in business and has studied law for several years. I’m a mom of two boys; my first job was as a sales clerk at the Viennes bakery in Santes. In 2007, I met Thierry (40), who had been a pastry chef for eight years at the same bakery. That year marked our engagement, our wedding, and the takeover of our bakery in Hem; I was 21 at the time.
Why did you choose the Campaillette brand?
We’ve been working with Les Grands Moulins de Paris for 14 years now. We’ve been loyal to the Campaillette brand from the very beginning; the quality has always been consistent, and we particularly appreciate the support from their teams as well as the tools they’ve made available to us. It’s been 14 years of trust and rewarding collaboration.
Why did you choose to renovate your bakery in Campaillette’s colors?
It was a natural choice; we really like the Campaillette color scheme. The interior is modern, practical, and very stylish, and the white facade with its orange awning makes us visible from a distance.
How did Grands Moulins de Paris assist you with this process?
Renovating a store isn’t easy—you can’t tackle this project on your own. The teams provided us with excellent advice and support on furniture layout, showcasing our products, and selecting contractors. Les Grands Moulins de Paris advised us and helped us set up a pop-up store while the renovation was underway. This generated a lot of buzz among our customers, who followed the progress of the new store step by step.
How did the work go?
Top-notch organization, a schedule that was strictly followed, and, above all, highly professional and friendly staff.
What did you get out of it?
First of all, we attracted new customers thanks to the storefront and the welcoming, modern interior. After just a few weeks, sales increased by 20%, driven mainly by the pastry and, above all, the snack sections. This allowed us to hire a full-time caterer and two pastry apprentices.
What advice would you give to other bakers who are hesitant to choose Campaillette for their bakery?
Simply trust us and take the plunge—whether you need advice, ideas, guidance, or a turnkey solution. Our customers say it best: they’re happy with the change and enjoy the time they spend in the bakery. It’s truly a delightful and enjoyable experience.
