Ramadan: An Opportunity for Bakers to Seize.
In France, there are 5.4 million Muslims, 66% of whom observeRamadan.¹ It is also worth noting that during this period, the average spending of Muslim households increases by34%.²
In addition, bread and pastries are two Ramadan staples. There are several specialties, such as maltouh or batbout (depending on the country)—a traditional semolina bread—as well as zlabia and chebakia, which are the star pastries of iftar (the breaking of the fast).
Source: 1 — Sopexa.com; 2 — Statista, 2021
La Saint Georges Dorée: a classic wine full of character!
The Saint Georges Dorée bread has all the typical qualities of durum wheat: a golden, crispy crust and a unique color that gives it a yellow, flavorful crumb.
This durum wheat semolina bread mix contains several ingredients, including durum wheat semolina, wheat flour, and malted wheat flour.
The unique qualities of this product make it the perfect accompaniment to dishes with Middle Eastern or North African flavors. The mild flavor of the semolina pairs perfectly with toast or a sweet snack.
3 products in the Saint Georges line
The Saint Georges line also includes two other products: Meule de pierre and Graineline.
Saint Georges Meule de pierreis a baker’s blend designed to create baked goods with a rich flavor. This richness stems from its composition, which also gives it a distinctive amber crumb: stone-ground wheat flour, sesame seeds, and wheat sourdough.
This product pairs perfectly with cheese, meat, or fish, or for making savory open-faced sandwiches.
Saint Georges Graineline isa flavorful staple thanks to the variety of seeds used—such as brown flaxseed, sunflower seeds, millet, and poppy seeds—as well as the addition of malted wheat flakes. This blend produces a creamy, airy crumb, perfect for snack-sized items like half-baguettes or bagels.
