🎥 Francine returns to our screens with a humorous campaign
To celebrate its 60th anniversary, Francine has revamped its communications with an offbeat TV campaign that showcases its French agricultural sector in an unprecedented way. https://www.youtube.com/watch?v=3d0ayX7-ThU "TADAAAM
Francine puts everyone on the starting line for her 60th birthday!
An emblematic race for a landmark anniversary To mark Francine's 60th anniversary, the teams got together for an exceptional event: the
EBP Paris students take up Francine's 60th birthday challenge!
Two days of creativity and technical expertise To mark the 60th anniversary of the Francine brand, students from the École de Boulangerie et de Pâtisserie
October Pink 2025: all mobilized, including at the bakeries 🎗️
Grands Moulins de Paris is mobilizing alongside the League against Cancer. As every year, October Pink is a key moment for raising awareness.
Francine, a committed French brand from field to plate
Launched in 2022, Francine's sustainable development approach, called "RACINE," was co-created with consumers (more than 2,000 in total).
LE CROISÉ DES TEMPS: THE RUSTIC BREAD THAT TRANSCENDS TIME
Discover le Croisé des Temps: our new miller's blend with 4 ancient grains (spelt, khorasan, buckwheat, rye). A bread at the crossroads of time.