From March 26 to 29, 2022, we attended Europain—the leading trade show for bakery and pastry professionals in France and internationally—after a few years’ absence. This year, the show focused on “French Bakery” and showcasing French expertise. For this occasion, we wanted to highlight our local connection and our milling expertise with a welcoming reception area and, above all, a bakery space where you could watch members of the Confrérie des Boulangers Grands Moulins de Paris at work!
Daily demonstrations
The bakery was the centerpiece of our booth, featuring daily technical demonstrations by members of the Grands Moulins de Paris Bakers’ Guild. Everyday, two demonstrations were also narrated and streamed live on our Facebook and Instagram.
On the schedule: every morning at 11:30 a.m., a “snacking trends” demonstration featuring the Burger Berrouga and Chickpea Flour Focaccia , and in the afternoon, at 3:00 PM, an “artisanal know-how” demonstration featuring the Coeur d’Epi.
Live interviews from the aisles
We also conducted several video interviews with clients and employees each day to highlight everyone’s contributions and achievements.
In particular, we interviewed Sabine Clémens, Head of Client Development for Île-de-France and Northern France, Florian Lucet, technical advisor and member of the Confrérie des Boulangers de Grands Moulins de Paris, who trained as a baker atthe Ecole de Boulangerie et de Pâtisserie de Paris, Julien Nefoussi, Sales Manager for Paris & 92, and Philippe Poullain, Sales Manager for the IDF & North regions.
On the client side, we interviewed a variety of clients, including an international importer of gourmet products, a former instructor at the Paris School of Baking and Pastry, and several bakery managers…
To view all the interviews, visit our LinkedIn page !
The “ Berrouga ", a double award-winning blend :
Our "Meunier" blend Berrouga " for rustic bread meets the growing consumer demand for products rich in proteinvevegetableggévegetables. Already a winner of the “ Pé"Pépites de la Boulangerie 2021" » at SIRHA Lyon 2021, the “ Berrouga " was also was was also honored at SIRHA Europain Awards, presented on Saturday, March 26, during the trade show.
Learn more:https://bit.ly/3vOCEE
A big thank you to everyone who stopped by our booth,
as well as our partners: Magic Touch Images, Panifour, Bongard, Accro, and Maisons Bissardon.
Finally, congratulations to all the staff members who helped make this event a success!
