100 years after our founding, we are embracing modernity by developing a new brand identity, now embodied in a new tagline: “A touch of boldness, a choice for the future.” Earlier this year, we unveiled our Grande Maison’s new positioning, based on four pillars: Authentic, Passionate, Committed, and Simple. Four words that describe everything that has defined Grands Moulins de Paris for over 100 years.
Why did you choose this new positioning?
“Following the celebration of our Grande Maison’s 100th anniversary, it seemed natural to rethink the brand’s positioning as we embark on the next century. Consumer trends have evolved, and French consumers are now seeking not only TASTE, but also AUTHENTICITY, TRANSPARENCY, and MEANING. This new positioning is an essential step in reaffirming our identity and our values.”
This project is the result of an internal team effort that involved listening to our employees, customers, and partners to ensure that our decisions align with the expectations of everyone who makes up Grands Moulins de Paris. “
Claire Madoré, Director of Marketing and E-Business, outlines the key points of this new positioning.
Stay tuned and check out our first “TOUT EST VRAI” marketing campaign, now live on social media to promote this new positioning. All stakeholders in the industry will be highlighted, placing the women and men who make up Grands Moulins de Paris at the heart of the campaign.
“Through this campaign, we wanted to highlight every step of the journey ‘from fork to fork,’ as a return to the essential, to what is true,” explains Claire Madoré.
