Established over a year ago, the Confrérie des Boulangers Grands Moulins de Paris is the name given to the community of 60 expert technicians who hold various positions within the company and at the Paris School of Baking and Pastry.
Why did you start the Brotherhood?
Grands Moulins de Paris’s strength lies in its people. We have a true asset in our team of some sixty technicians with diverse backgrounds. The idea of bringing them together as peers to leverage their expertise and foster discussion about our current and future products first took shape four years ago and truly began to take hold in the fall of 2019.
Who are the members of the Brotherhood?
The60 expertscurrently hold various positions:
• Technical advisorsin all markets to provide day-to-day support to our clients, both in France and internationally;
• Instructors atthe Paris School of Baking and Pastry Artswhoteach young people and adults seeking a career change all the intricacies of the artisan baker’s trade;
• Test bakersat our mills who check the consistency of our flours and miller’s mixes every day by conducting bread-making tests;
• Expert bakers from the Product Development and Innovation Divisionwho work on developing new products and improving their technological, sensory, and economic performance through the use of innovative ingredients.
It is a community of passionate women and men dedicated to promoting French baking and showcasing its expertise, with a firm commitment to creating products that are increasingly healthy and sustainable.
Major cross-functional initiatives
The members of the Guildcreate original recipesusing our flours, miller's blends and Recipes from My Mill , which help promote our products. They actively participate inphoto shoots with the marketing teamsto showcase all our products across our various communication channels.
They are also involved in theprocess of developing new and improved products, particularly during the quality validation stages. They also define the implementation procedures to ensure optimal use by our customers.
The Guild is also committed tohelping expand our business internationallythrough demonstrations at our clients’ sites and by hosting webinars.
Finally, as ambassadors for our products, members of the Guild actively participate in our variousinternal and external events.They help showcase our expertise by conducting product demonstrations and tastings.
Monthly meetings are held to review product developments andencourage peer-to-peer collaborationand the sharing of market and technical information.
In order to develop skills and, above all, to ensure that all members of the Brotherhood have a consistent foundation of knowledge, amulti-year training programis currently being developed.
A distinctive visual identity to showcase this expertise as widely as possible
To unite all members under a single banner, the first step was to choose a name. The Guild also has its own logo: the “gimmick” of the new Grands Moulins de Paris visual identity has been reworked to resemble a crust on a loaf of bread.
