Come and see us at the SIRHA EUROPAIN 2022 trade show!

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GMP at SIRHA EUROPAIN 2022 - banner

We are delighted to see you again at Europain, at the Parc des Expositions – Porte de Versailles in Paris, from March 26 to 29, 2022: the leading trade show for bakery and pastry professionals in France and around the world!

This year, the show is focusing on the "French Bakery" or how to promote French expertise in the bakery and pastry sector in France and internationally.

Grands Moulins de Paris at Europain

For the 2022 edition, Grands Moulins de Paris welcomes you to a stand covering more than 80m² showcasing our products, our identity, and our authenticity.

The booth will be divided into two parts:

  A reception area, where you can talk to our sales representatives, technical advisors, transaction advisors, etc.

  A real bakery where you can watch live demonstrations every day at 11:30 a.m. and 3:00 p.m. by the Confrérie des Boulangers Grands Moulins de Paris !

Come join us at booth R50!

SIRHA Europain 2022 key visual

Demonstrations by the Confrérie des Boulangers Grands Moulins de Paris (Brotherhood of Bakers of the Great Mills of Paris)

Throughout the day, members of our guild will be giving demonstrations of our flours and milling mixes.

Don't miss the demonstrations with commentary, every day at 11:30 a.m. and 3:00 p.m.! On the program are two demonstrations on the themes of "snacking trends" and "artisan expertise."

  Saturday, March 26 – 11:30 a.m.: Focaccia made with chickpea flour

  Saturday, March 26 – 3:00 p.m.: Farine Cœur d’Epi – regional shapes

  Sunday, March 27 – 11:30 a.m.: Burger Berrouga

  Sunday, March 27 – 3 p.m.: Farine Cœur d’Epi – regional shapes

  Monday, March 28 – 11:30 a.m.: Focaccia made with chickpea flour

  Monday, March 28 – 3:00 p.m.: Farine Cœur d’Epi – regional shapes

  Tuesday, March 29 – 11:30 a.m.: Burger Berrouga

  Tuesday, March 29 – 3:00 p.m.: Farine Cœur d’Epi – regional shapes

Can't make it to the show? Follow these demonstrations live on our Facebook and Twitter pages. Facebook and Instagram !

Our products to (re)discover

Organic flours, milling mixes, and ingredients:

Today's consumers are increasingly committed to protecting the environment and looking for authentic, good, and healthy products. As a result, 62% of French people already buy organic bread!*

To help you satisfy all your customers, we have developed a range of organic flours, milling mixes, and ingredients. We also support you in obtaining your organic certification!

Find out more: https://adobe.ly/3Kur2dF

The Berrouga:

Our Berrouga miller's blend for rustic bread meets the growing consumer demand for products rich in vegetable protein. Berrouga was the winner of the "Pépites de la boulangerie 2021" award (received at SIRHA 2021) and also won a Sirha Europain Award, which will be presented on Saturday, March 26, at 5:30 p.m. in the Forum area of the Europain trade show.

Find out more: https://bit.ly/3vOCEEe

The Campaillette ranges:

Campaillette is abakery chainthatbrings together independent artisan bakers who share common values. This shared commitment is embodied bythe Campaillette Collective: to be stronger together, while respecting the individuality and personality of each artisan. The emergence of the Campaillette Collective has been accompanied by an evolution in the brand's visual identity.

At the trade show, we will be exhibiting the new Campaillette merchandising unit:

An ideal, modular, and customizable display unit for organizing your bread selection. You will find Campaillette baguettes in particular:

  Grand Siècle Île-de-France,

  Grand Siècle Organic,

  Organic with organic seed inclusions.

Our presence on social media

Throughout the show, we will be posting updates on our social media accounts: Facebook, Instagram, LinkedIn and Twitter.

All of our Brotherhood's demonstrations with commentary will also be broadcast live on our Facebook and Instagram pages!

We will also be organizing a contest on our Facebook and Instagram pages, giving you the chance to win a baking kit worth €150 (including shipping)!

How can I participate?

  • Follow us on Facebook and Instagram

  Like the contest post

  Post a photo or video of your best memory at our booth on your account!

  Remember to tag us and mention the hashtag #GMPEuropain22

We look forward to seeing you at booth R50!

*FEB – The French and bread – March 2021

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