Bread holds a special place in the hearts of the French:
• 98% of French people eat bread on a regular basis;
• Every day in France, 12million people visit their local bakery to enjoy bread, pastries, cakes, or sandwiches
• A truenational symbol, bread has become the hallmark of the French people around the world. In late 2022, the baguette was added to UNESCO’s Intangible Cultural Heritage list.
In fact, for the past 26 years, bread has been celebrated throughout France in the days leading up to May 16, the feast day of Saint Honoré, the patron saint of bakerssince the Middle Ages.
The Bread Festival: What Is It?
During the Fête du Pain, the French have the opportunity to spend several daysenjoying the company of otherswhile savoring delicious products made by passionate artisan bakers. They can also meet the bakers to learn more about their daily lives, their expertise, and their products.
The events of the Bread Festival help promote careers in baking and pastry making, as well as those in retail. Indeed, sales associates represent the bakery’s image and serve as the first point of contact with customers.
Events at the 2023 Bread Festival:
As it does every year, the The Greater Paris Bakers' Union is organizing an event on the square in front of Notre-Dame Cathedral in Paris.
For the26th edition of the Bread Festival, themed “The Bakery Opens Its Doors, ” the Confederation invites artisans and food lovers to join us from May 13 to 21, 2023.
The Bread Festival will also be an opportunity to pay special attention to the baguette, the French people’s favorite, which was added to UNESCO’s Intangible Cultural Heritage list in late 2022.
To mark the occasion, artisan bakers are invited to host open houses, tastings, culinary tours, baking workshops, contests, and more—all to help consumers learn about baking techniques and, who knows, maybe even inspire a few to pursue a career in baking!
We help artisan bakers promote their shops during Bread Festival
With its growing popularity among the French, the Fête du Pain offers several benefits for artisan bakers:
• This eventshowcases the artisanal expertise of the bakery: the Bread Festival is an opportunity to host baking workshops.
• Now is the perfect time tobring some energy to bakeries: Bread Day gives artisans the opportunity to organize small contests or events centered around their products. These activities are ideal forstrengthening tieswith their customers, attracting passersby, and introducing people to new creations.
• Introduce people to unique products andnew recipes
At Grands Moulins de Paris, as part of Bread Festival, we are providing our customers with promotional materials to help them promote this event in-store and on their social media channels. We will also be hosting a Instagram page a contest open to all artisan bakers.
For this Bread Festival, we invited our employees to celebrate the occasion with an internal contest, with the goal of making bread the focal point of their photos.
Here are a few of them:
Following a presentation on the origins of the Bread Festival and its purpose, our colleagues in Ivry-Sur-Seine had the opportunity to discover two of our new products: the Chia’rismatique and the Campaillette with Two Grains !
Our other sites also celebrated the event:
