Home > News > The first marketplace dedicated specifically to artisan bakers!

The first marketplace specifically dedicated to artisan bakers!

Artisan Bakery, Company

April 25, 2023

Share this article

At Grands Moulins de Paris, we like to think that the relationship between an artisan baker and his miller is unique.
Our trades are as indispensable as they are inseparable. We share a love for the tangible, and we always agree on what matters most: quality and taste.

With over a century of experience, the many years we have spent working alongside our clients have allowed us to get to know and understand them better.

Every day, our teams work to offer products and services that better meet your needs. And if there’s one thing we’ve learned, it’s that artisan bakers are short on time!

We are convinced that the future is built on digital innovations, as evidenced by the 12,000 bakeries that already make their business purchases through e-commerce sites.

As a pioneer ine-commerce since 2019, we wanted to accelerate our digital transformation while helping our customers save time.

That’s why our e-commerce site is becoming a marketplace !

We are proud to now offer an online sales platform featuring essential baking products and equipment, designed to help bakers across France save time. It’s a powerful tool for simplifying their daily routines and growing their businesses.

The Grands Moulins de Paris Marketplace: What Is It?

At Grands Moulins de Paris, our mission has always been to make our customers’ lives easier. On this new platform, we bring together the right products from the best brands, at the right price and at the right time, 24/7. It is a meaningful initiative and a powerful model designed to better meet our customers’ evolving needs.

Multiple merchants all in one place!

As a miller, we have a special relationship with artisan bakers. Every day, our teams work closely with bakers on everything from selecting flours and providing technical advice to sharing recipe ideas, discussing consumer trends, helping with business development, designing shop layouts and bakery concepts, and offering training…

Thanks to this personalized support, we have a deep understanding of bakers’ day-to-day needs. The close relationship we’ve built with them allows us to go the extra mile today to ensure that as many bakers as possible can benefit from products specially selected by a team passionate about their brand values, the quality of their products, and the relevance of the solutions they offer to help bakers grow their businesses.

This means that our artisan bakers can now order onlinenot only our products, of course,but also products from other selected merchants in categories beyond those we have offered until now :

The Grands Moulins de Paris Marketplace: How Does It Work?

Just like before, simply log in at www.grandsmoulinsdeparis.com to place an order.

Bakers can now find new products in the catalog in addition to the well-known and trusted lines from Grands Moulins de Paris. With just a few clicks, bakers can order all the products they need for their daily bakery operations in one place, saving them time: flours, ingredients, equipment and tools, hot and cold beverages, packaging, retail products, and more.

Once an order is placed, each merchant prepares their portion and ships it to customers as soon as it’s ready. All invoices are managed centrally on the website. Finally, customers can communicate with merchants at any time via a messaging system.

Digital technology: a strategic pillar for Grands Moulins de Paris

Since its founding, Grands Moulins de Paris has continuously innovated, and we are convinced that the future also depends on digital innovations. Indeed, bakers’ practices are becoming increasingly digitized. In 2021, nearly 12,000 bakeries were already making their professional purchases of equipment, food, beverages, and services via e-commerce sites (source: CHD Expert 2022).

The use of marketplaces has become commonplace, with these platforms accounting for 67% of global B2B online purchases in 2022, compared to 10% in 2008 (sources: Forrester and LSA).

To solidify our leadership in the industry as a disruptive miller, we needed to continue our transformation. Ultimately, Grands Moulins de Paris is a modern company that keeps pace with the times, guided by a commitment to simplifying its customers’ lives.

We have built a robust and scalable platform designed to accommodate new features and new technical or business partners. To successfully carry out this large-scale transformation project, we had to master a new role—that of an operator—based on specific operational and regulatory requirements. To this end, we sought the advice of Haas Avocats, a law firm specializing in marketplace and digital platform law.

The success of the www.grandsmoulinsdeparis.com Marketplace is based on the decision to partner with service providers renowned in their respective fields, offering proven and recognized technical solutions. The marketplace’s back-office tool is provided by Izberg [Lundi Matin Group]. The next critical step was the technical integration of the platform. To achieve this, the functional and technical teams at Grands Moulins de Paris worked closely with the tech, design, and data teams at Ekino [Havas Group], a specialist in digital transformation. To ensure secure payments for all partner merchants, we decided to use Webhelp’s solution for the online payment service.