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The first marketplace dedicated specifically to artisan bakers!

Artisan bakery, Company

April 25, 2023

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At Grands Moulins de Paris, we like to think that the relationship between an artisan baker and their miller is unique.
Our professions are as indispensable as they are inseparable. We share a love of the tangible and always agree on the essentials: quality and taste.

As a century-old miller, our many years spent alongside our customers have allowed us to get to know and understand them better.

Every day, our teams work to offer products and services that will increasingly meet their expectations. And if there's one thing we've understood, it's that artisan bakers are short on time!

We are convinced that the future is being built with digital innovations, as demonstrated by the 12,000 bakeries that already make their professional purchases via e-commerce sites.

As a pioneer ine-commerce since 2019, we wanted to accelerate our digital transformation while helping our customers save time.

That's why our e-commerce site is becoming Marketplace !

We are proud to now offer an online sales platform featuring essential bakery products and equipment to continue saving time for all bakers in France. A real lever for simplifying their daily lives and developing their business.

The Grands Moulins de Paris Marketplace: what is it?

At Grands Moulins de Paris, our mission is always to simplify our customers' lives. This new platform offers the right products from the best brands, at the right price and at the right time, 24/7, all in one place. It is a meaningful project and a powerful model for better meeting our customers' new expectations.

Several merchants gathered in one place!

As millers, we have a special relationship with artisan bakers. Every day, our teams work hand in hand with bakers: choosing flours, providing technical advice, sharing recipe ideas and consumer trends, searching for business opportunities, designing shop layouts and bakery concepts, providing training, and more.

Thanks to this personalized support, we have a detailed understanding of bakers' daily needs. This close relationship we have with them now allows us to go further and offer a wider range of products specially selected by a team passionate about their brand values, the quality of their products, and the relevance of the solutions they offer bakers to help them grow their business.

This means that our artisan baker customers can now order our products online, of course,but also products from other selected merchants in categories other than those we have sold until now :

The Grands Moulins de Paris Marketplace: how does it work?

As before, simply log on to www.grandsmoulinsdeparis.com to place your order.

Bakers can now find new products in the catalog in addition to the well-known and recognized ranges from Grands Moulins de Paris. With just a few clicks, bakers can order all the products they need for their daily baking in one place, saving time: flour, ingredients, equipment and tools, hot and cold drinks, packaging, resale products, etc.

Once the order has been placed, each merchant prepares their part and delivers it to customers as soon as it is ready. All invoices are centralized on the site. Finally, customers can communicate with merchants at any time via a messaging service.

Digital technology, a strategic pillar for Grands Moulins de Paris

Since its creation, Grands Moulins de Paris has continued to innovate, and we are convinced that the future will also be shaped by innovations in the digital sphere. Indeed, bakers are increasingly turning to digital solutions. In 2021, nearly 12,000 bakeries were already making their professional purchases of equipment, food, beverages, and services via e-commerce sites (source: CHD Expert 2022).

The use of marketplaces has become commonplace, with these platforms accounting for 67% of global B2B online purchases in 2022, compared to 10% in 2008 (sources: Forrester and LSA).

To assert our leadership in the ecosystem as a disruptive miller, it was necessary to continue the transformation. Grands Moulins de Paris is definitely a modern player that moves with the times, with a focus on simplifying the lives of its customers.

We have built a robust and scalable platform that allows us to integrate new features and new technical or business partners. To carry out this major transformation project, it was necessary to understand a new profession, that of operator, based on specific operational and regulatory requirements. To do this, we sought the advice of Haas Avocats, a law firm specializing in marketplace and digital platform law.

The performance of the www.grandsmoulinsdeparis.com marketplace is based on the decision to surround ourselves with reputable service providers in their field of activity with proven and recognized technical solutions. The marketplace back-office tool is provided by Izberg [Lundi Matin group]. The next fundamental step was the technical integration of the platform. To achieve this, the functional and technical teams at Grands Moulins de Paris worked closely with the tech, design, and data teams at Ekino [Havas group], a specialist in digital transformation. In order to guarantee secure payments for all partner merchants, we decided to use Webhelp's solution for the online payment service.