Grands Moulins de Paris is committed to helping our customers realize the full potential of their line of baguettes and specialty breads!
That is why we have developed a comprehensive solution for the bakery section to meet our customers’ needs and keep pace with new market trends.
Practical solutions for optimizing both the bakery and the shop
It isn't always easy for a baker to arrange their bread properly in the display case or to offer products that meet consumers' expectations: long shelf life, shape, and convenience.
Bakers need the right equipment and recipes to keep pace with market trends.
The Bread Service consists of two visits from our advisors and a kit:
In the bakery
Technical Advisor (TA) = 2 days Bakery 8 special bread pans 6 square molds 24 recipe cards |
In the store
Presentation
Retail Advisor (RA) = ½ day
Store Announcement
20 custom labels
2 panels
1 sales pitch
1 tip sheet
Baguette display
Medium basket
“Moelleux” Kit Option
Highlights brioche, sandwich bread, and buns.
Upon request:
- – Customizable adhesive labels listing the ingredients (sliced bread, buns, and brioche)
- – Bags for brioche and sliced bread (bags for sliced bread)
- – 1 window decal
- – 1 display stand on casters
- – 4 loaf pans
- – Cardboard trays
Objectives of the two presentations by our experts
ROLE OF THE RETAIL ADVISOR:
1/ Preparation
• Determine the bread assortment
• Plan the bread display
• Prepare communication materials
• Determine prices using a calculation tool
Cost of Goods Sold (COGS)
2/ On-site support
• Apply the 6 Bs (right product, in the right place, in the right quantity, at the right time, at the right price, and with the right information)
• Expert advice
3/ Follow-up
• Ensure the result
RESPONSIBILITIES OF THE TECHNICAL ADVISOR:
1/ Preparation
• Familiarize yourself with the bread assortment defined by the retail advisor
• Prepare the selected recipes
• Verify that all equipment needed to produce the recipes is available in the baker’s kitchen
2/ Execution
• Preparation of the products
• Explanation of the Cost of Goods Sold (COGS)
3/ Follow-up
• Ensure the desired result is achieved
A service to help bakers increase their profitability
With this new service, we enable bakers to optimize their bread selection and thereby increase their revenue:
- – A range of products tailored to consumers’ changing expectations,
- – High-quality displays combining metal and wood to enhance product visibility.
- – A revised baking schedule that ensures bread is available throughout the day, thereby preventing stockouts,
- – Prices that allow the baker to earn a sufficient profit margin to remain profitable.
This service enables Grands Moulins de Paris to help its clients improve their profitability and work together to increase their revenue.
