Francine is celebrating Candlemas with a 100% digital campaign reaching 2 million people!
This year, to celebrate Candlemas, Francine is highlighting its Fluide flour, guaranteed to be lump-free, across its digital ecosystem with:
– A brand-new contest on social media in partnership with the brands Béghin Say and Lesieur.
– The creation of a unique pancake recipe and a contest in collaboration with the influencer totocuistot, shared onInstagramand TikTok.
– The production of a video recipe featuring the brands of the Comité Crêpes en Fête and broadcast on the JOW.
– A series of exclusive recipes on ourInstagram account(nearly 7,000 followers) andFacebook page(94,000 followers).
– A special Candlemas newsletter sent to the entire Francine community, which now has over 100,000 subscribers! Click here to subscribe.
– A discount coupon for Blé Fluide flour and pancake mix! Get it by clicking herehere.
Strong in-store visibility
As February begins,theiconic“Comité Crêpes en Fête” campaignis back, available at more than 500 major retail stores, with an even more impactful initiative featuring:
- theuseoftheatrical elements instores
- ofthe display
- activitiesandtastings
- contestsandpromotional flyers
Francine, the indispensable companion for Candlemas
For Francine, Candlemas is:
- 7 million packages of Francine flour sold in 2023
- 25% of our annual sales volume
