60 years old and not a wrinkle in sight: Francine takes you back in time with her retro packs... and loads of gifts!

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On March 20, we celebrate World Flour DayFlour Day, a wonderful opportunity to highlight our expertise in producing high-quality flours. For decades, we have been committed to meeting the expectations of each of our customers—artisan bakers, food manufacturers, and end consumers—through our iconic Francine brand. 

Francine is giving her packaging a vintage makeover!

On this very special day, we’re celebrating our iconic Francine brand, which is turning 60! Since 1965, Francine has been supporting cooking enthusiasts by offering flours tailored to all their needs. To mark this historic anniversary, our iconic “Blé, Fluide, and Suprême” products are unveiling exclusive limited-edition designs that pay homage to the brand’s original packaging. It’s a way to celebrate our heritage while looking toward the future.

Old Francine 70's Packs

Previous Francine packs - Deluxe Flour - Extra-Fine Flour

New Francine Limited Edition Packs

New Francine Packages - Wheat Flour - All-Purpose Flour - Premium Wheat Flour

A big contest with great prizes up for grabs!

To celebrate this anniversary in style, we’ve launched a big contest with many great prizes up for grabs:

-Moulinex food processors and mixers
-Jow coupons 
-Francine collector's sets.

Every month, a new chance to win!
To enter, visit http://60ans.francine.com with your receipt and try your luck!

- Come to the store to enter our big contest -

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