
"La devinette": Francine's new TV spot
Since the first containment, the homemade trend has been strongly exacerbated. Cooking yourself, for pleasure, to share a moment with your family and to

The blockchain is coming to Francine's organic packages!
Last January, Grands Moulins de Paris, a company of the VIVESCIA cooperative group, revealed its new brand platform, illustrated by a new graphic identity and

Francine launches a new pack for its 2 signature products!
An innovation in line with French expectations Eating well is a major concern for the French and has even become their second most important criterion for

Francine affirms her commitments
For more than 55 years, Francine has been accompanying the French in their daily cooking. The brand has created a strong relationship with its consumers, illustrated by

Francine displays the nutri-score on its products
What is the nutri-score? The nutri-score, created within the framework of the National Nutrition and Health Program, is a logo that makes it possible to

With Francine, we meet in the kitchen
Today's leader with its range of 30 products and 35% market share, Francine is taking a new step to strengthen its leadership. On line