Last April, Francine brought something new to the shelves with its innovative spelt flour.
By selecting a variety of ancient wheats, Francine offers a flour with an authentic taste, a natural source of fiber and protein, which meets the needs of consumers and current market trends. Indeed, 32% of consumers today say they are very careful about the products they choose, and 70% prefer simple, unprocessed foods.
In order to support the launch of this new product, Francine has set up different support actions, digital and in-store.
- creation of recipes using Francine spelt flour, online at www.francine.com
- sending a special spelt newsletter to our 110,000 registered consumers on the site
- on pack and digital coupons to encourage trial
- stop shelf in front of the product to emerge on the shelf
- Facebook activation
- and a trade marketing operation in partnership with the Casino group