For over 55 years, Francine has been a daily companion to French households in the kitchen. The brand has built a strong relationship with its customers, as symbolized by the slogan “Your enjoyment is our commitment.”
That is why, as we begin the 2020 school year, Francine is reaffirming its commitments and highlighting them across all its platforms to:
• Strengthen the emotional connection with consumers
• Demonstrate our commitment to Grands Moulins de Paris and support our member farmers
• Upholding our environmental commitments: French wheat and regional mills, recyclable packaging
A new page dedicated to our commitments on the Francine website
Check out our new "Our Commitments" page at www.francine.com accessible directly from the Francine menu. There, the brand explains and illustrates its commitments through concrete examples and explanatory videos.
New, more modern packaging that highlights our commitments in-store
The new flour packaging is starting to hit the shelves! With a more modern look, it will also help highlight Francine’s commitments while clearly explaining the specific uses and benefits of each product in the line.
The labels are now clearly visible on the front and back of the packages.
Example from the "Les Essentiels" line:
Already displayed on our website, the Nutri-Score is now displayed on all our flours, as promised at the end of 2019!
