This Tuesday, March 21 March 2023, 100 French committed to presenting and sharing their vision of the food industry and the future of food in France in 10 years’ time in a time capsule.
Above all, brands must look to the future to provide a vision and a sense of purpose for every link in the chain—starting with consumers—regarding the future of the French food system.
| “It was aa great opportunity to come together with 100 other food brands, all committed to providing solutions that meet the challenges of climate change, the economy, and societal … TO FEED TOMORROW! We discussed supply chains, moderation, the fight against food waste, cooperation, the preservation of our resources, education, transparency, but also—and above all—the pleasure of eating well. See you in 2024 to discover the first projects! » Florence PINAUD, Marketing Manager Francine |
What is the food time capsule?
The Food Time Capsule is an initiative designed to address food security challenges stemming from various issues, including shortages of human resources and raw materials, rising energy prices, and drought…
The French food industry is undergoing major changes, and the sector has reached a turning point where all stakeholders must reinvent themselves.
Today’s food system is not the reality of tomorrow, so brands and companies must envision and develop the agriculture, products, and businesses of the future. Marion Mashhady and Sylvain Zaffaroni, founders of Pour Nourrir Demain, believe that all stakeholders must work together in solidarity to solve food sustainability issues.
These 100 brands will work together to tackle the challenges of tomorrow and have committed to continuing to feed the French people despite crises and difficulties. Their vision has three components: their vision for food (how will consumers eat?), their vision for the agri-food industry (what kinds of farming and distribution?), and their CSR commitments.
These are all important and unavoidable questions if we are to radically reinvent ourselves with new ideas, new models, and new perspectives—all of which point in the same direction: ensuring that the French people have a sustainable food supply for years to come.
>> To learn more about the food time capsule, visit www.dans-10-ans.fr
Why did Francine get involved with the Food Time Capsule?
“For over 50 years, when people think of everyday meals, birthday parties, or pancake nights with friends, they think of… FRANCINE flour!
We have forged aunique bond withthe French people, which inspires us to continue delighting them whileadvancing culinary excellence, respectingnatural resourcesand meeting the expectations ofnew generations of consumers.
As a heritage brand, Francine draws onthe richness of the land, the quality of French wheat, and the expertise of our people: we are committed to preserving our supply chain from field to table.
For us, being part of the food industry’s journey is a wonderfulcollective adventurefor our taste buds and for the planet. "The Francine Team"
100 French food brands are “stepping into” the food time capsule!
