New Francine campaign: newborn and already clean!

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Francine is launching a new TV and Web campaign to promote its latest packaging innovation: the resealable flour bag with its clever baguette.

Who has never dirtied their clothes, the seats of their car or the bottom of their closet with leaking flour? Aware of this phenomenon and listening to its consumers, the historical leader of flour in France has decided to reinforce its packs by making them both more resistant and reclosable!

For the launch of this innovation, 3 films have been made. We discover 3 funny situations where the leaking packet of flour is compared to a baby.

The signature of the spots "newborn and already clean" refers to the good sealing of the bag.


To see the spots >> click here

Go to the grocery section of your local supermarket!

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