To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a fresh new way.
âTADAAAM!â: Pride and Commitment
Under the sloganâTADAAAM!â, the film marks the brandâs repositioning around pride:
  ⹠the pride of cooking from scratch and then sharing the meal with loved ones;
  ⹠but also pride in supporting a 100% French supply chain, from wheat production to processing.
To bring this campaign to life, the brand enlisted the help of the agency Notchup: directed by Lars Blumers and produced by TEM Production.
This new ad is fully in line with RACINE, Francineâs sustainability initiative, one of the pillars of which is support for French agriculture.
To learn more about Francineâs commitment to a sustainable French wheat supply chain and get a behind-the-scenes look at the filming of this commercial đ check out the article âFrancine, a French brand committed from field to plateâ
Nationwide and digital distribution
The campaign will launch on October 27, 2025, with an ambitious strategy: TV sponsorship, TV on-demand, streaming platforms (Netflix, Prime Video, and Canal+), YouTube, and social media, with the aim of reaching as many people as possible and inspiring French households in their daily cooking.
