55 years of success in your kitchens!
In 1970, the Francine brand revolutionized French cooking habits by launching its line of mixes, including the famous Crêpe Mix. The goal was clear: to simplify everyday cooking for everyone in France.
55 years later, that mission remains unchanged! Francine Mixes have become household staples, enjoyed by generations with ever-growing popularity. A testament to their popularity: the iconic Crêpe Mix and Pizza Mix rank as the 3rd and 7th best-selling products, respectively, in the French mix market¹!
What’s behind this success? A commitment to continuous improvement that never stops—and thanks to regular updates (to recipes and packaging), it continues to win over consumers. Five years after the last update to the product line, Francine is rolling out a complete revamp of its Preparations, better meeting the expectations of its consumers than ever before.
Coming in mid-February 2025 👇🏻
– Updated visuals, a bold brand identity
Francine has gotten a fresh new look with completely revamped visuals: clearer, simpler, and right on trend!
The goal? To highlight what makes the brand so strong: high-quality ingredients (sourced in France, free-range eggs) and unique French expertise, embodied by its historic production site in Briare, in the Loiret department!
A winning choice for consumers!
"Made in France" is more popular than ever: 85% of French people choose products made in France every week².
- Improved recipes:
Therecipes have been updated to offer even more delicious flavors and textures!
An even more delicious crêpe batter:
• Less elastic texture
• Less white in color
• Less salty taste
• Moreeggsin the recipe
A pizza dough with a crispy yet tender texture:
• Less elastic dough:
• Crispier crust:
• Yeast included in the mix
Sources:
¹Circana– sales volumes –CAMP13 2024 –HMSM
²OpinionWayfor the Chamber of Commerce and Industry, 2023
