At the start of the 2026 school year, Grands Moulins de Paris is partnering with France's favorite food brand¹: Bonne Maman, which embodies the values of tradition, simplicity, and quality that resonate with your craft as an artisan baker.
Why is this alliance a strength for your bakery?
Partnering with Bonne Maman® means benefiting from the strength of a brand that spans generations and is already known and loved by all. This brand recognition is a real sales booster: it naturally catches the eye and reassures your customers about the quality of the products on offer.
This exclusive collaboration showcases your artisan talent by creating an unmissable pairing of two iconic products: your warm bread and the sweetness of jam and spread.
A winning formula for your bakery
The principle is simple:for every purchase of a special bread such as Campaillou, Campagrain, or Croisé des Temps, give your customers a scratch card. Depending on the kit you choose for your promotion, they can then try to win a Bonne Maman® gourmet gift or even a Moulinex toaster!
This is the perfect opportunity to create interaction at the point of sale while showcasing your baking expertise!
Choose your animation kit
Whatever you choose, our Essential Kit and Complete Kit provide you with everything you need to make your event a success:
- Point-of-sale advertising (posters, window decals, checkout displays, easels)
- 500 scratch cards
- 500 bags for your specialty breads
- 250 Bonne Maman® small jars
And to go even further, you also have the option of choosing the Complete Kit for an even more powerful operation. The Complete Kit offers exclusive features:
- A display silhouette to catch the eye right from the entrance
- 5 Bonne Maman® tasting sets
- 3 Moulinex® toasters to be won
Operation schedule: Don't miss a single step!
To help you plan this operation as effectively as possible, here are the key dates to remember.
Ready to launch the operation? Don't wait to take advantage of this limited edition !
Contact your sales representative now to reserve your kit and prepare for a delicious start to the new school year in your store!
¹ According to the 2025 Observatory – France's Favorite Brand
² While supplies last
