Starting in the 2026 school year, Grands Moulins de Paris is partnering with the French people’s favorite food brand¹: Bonne Maman, which embodies the values of tradition, simplicity, and quality that resonate with your craft as an artisan baker.
Why is this partnership a strength for your bakery?
Partnering with Bonne Maman® means tapping into the strength of a brand that spans generations and is already known and loved by everyone. This brand recognition is a powerful sales driver: it naturally catches the eye and reassures your customers about the quality of the products you offer.
This exclusive collaboration showcases your craftsmanship by creating an unmissable experience centered on an iconic pairing: your warm bread and the sweetness of jam and spreads.
A winning formula for your bakery
The concept is simple:for every purchase of a specialty bread like Campaillou, Campagrain, or Croisé des Temps, give your customers a scratch-off card. Depending on the kit you choose for your promotion, they’ll have the chance to instantly win a Bonne Maman® gourmet gift or even a Moulinex toaster!
This is the perfect opportunity to engage customers at the point of sale while showcasing your baking expertise!
Choose your activity kit
No matter which option you choose, our Essential Kit and our Complete Kit provide you with everything you need to make your event a success:
- Point-of-sale materials (posters, window decals, checkout signs, display stands)
- 500 scratch-off cards²
- 500 bags for your specialty breads
- 250 small jars of Bonne Maman®²
And if you want to take it a step further, you can also choose the Complete Kit for an even more impactful campaign. The Complete Kit includes exclusive features:
- A striking display to catch the eye as soon as you walk in
- 5 Bonne Maman® tasting sets
- 3 Moulinex® toasters to be won
Event Schedule: Don't miss a single step!
To help you plan this process as effectively as possible, here are the key dates to keep in mind.
Ready to get started? Don’t wait to take advantage of this limited edition !
Contact your sales representative today to reserve your kit and get ready for a delicious back-to-school season in your store!
¹ According to the 2025 Observatory – France’s Favorite Brand
² While supplies last
