Grands Moulins de Paris is committed to a Clean Label approach for its various product ranges. After the addition of natural flavors and colorants to our Moul-Bie mixes, the latest products to benefit from this approach are the traditional French flours Campaillette, Copaline and Moul-Bie. They enable you to make well-balanced, flavorful baguettes.
Discover the benefits of Clean Label and the advantages of our 100% wheat flours for your artisan bakery!
Offer traditional 100% wheat baguettes
According to a study published in September 2018, 86% of French people pay attention to their diet, and want to consume more healthy, "natural" products. Consumers are therefore looking for products without additives, enzymes, artificial coloring and/or flavoring.
Aware of these new needs, Grands Moulins de Paris has embarked on a Clean Label initiative, aimed at simplifying the ingredient list of its various ranges. To achieve this objective, our traditional French flours no longer contain added enzymes, and are now 100% wheat.
What is the Clean Label?
Clean Label does not currently have an official, regulated definition. In reality, the term refers to an approach implemented by companies to reduce or totally eliminate ingredients that are not recognized by consumers. Far from being just a marketing operation, this approach directly concerns the company's Research & Development departments, which examine the usefulness of each ingredient and review the development of their products in detail.
In concrete terms, the Clean Label makes it possible to :
- Simplify recipes by reducing ingredients;
- Make ingredient lists understandable and transparent for consumers;
- Reduce additives;
- Return to a more authentic product that meets the current expectations of the majority of consumers.
Tradition 100% wheat: which range is concerned?
All our flours used to make traditional French baguettes meet Clean Label requirements. With no additives and made with quality wheat, they guarantee craft bakers balanced, tasty artisan breads that showcase their expertise.
Grands Moulins de Paris' current 100% wheat ranges include :
- La Campaillette Grand Siècle ;
- La Copaline Tradition ;
- Platinum ;
- La Fleur Tradition ;
- La Tradition T65.
Find details of our 100% wheat flours for traditional baguettes, as well as all our product ranges. As a privileged partner of artisan bakers, we offer you products made from quality raw materials, capable of meeting consumers' demands for naturalness and flavor. Today, our expertise is reflected in our day-to-day support for you, the artisan baker.
Contact us or get in touch with your sales representative to find out more about our offer and discover several services to help you develop your business.
