Are you a Campaillette artisan baker, or would like to become one ? As a member of the network, take advantage of Campaillette’s new promotions, tailored to boost your sales and showcase your expertise: 6 ready-to-use kits to help you bring your bakery to life all year round.
Why should you liven up your bakery with new promotions?
Campaillette is launching six new exclusive promotions for network members. These are perfect for helping you stand out from the competition and showcase your artisanal expertise, while embodying the brand’s four new values: responsibility, trust, enjoyment, and boldness.
When done well, an activity can:
- Build customer loyalty: With Campaillette promotions held throughout the year, you can build a close relationship with your customers and encourage them to return to your bakery;
- Increase your customers' average order value: all our campaigns are designed to highlight your products and encourage impulse purchases;
- Attract new customers: With the new Campaillette promotions, your storefront will pique the curiosity of passersby and help you attract new customers. Flyers are also available upon request to promote your contests in your catchment area. The Student Pop service is also a great solution for your bakery’s event needs. Trained and motivated students will be in charge of promoting your products and promotions, thereby boosting your sales.
Check out these 6 new promotions designed to liven up your bakery—don’t wait to discover them!
B2B Snacking Training Program to Expand Your Offering (included in your membership)
Snacks are a highly sought-after category among consumers. Take advantage of an exclusive partnership with a Meilleur Ouvrier de France to expand your snack lineup and delight your customers with delicious seasonal recipes.
Multi-Game Promotion to Boost Your Sales
Boost your baguette sales with this promotion that puts board games in the spotlight. For every two Campaillette baguettes purchased, customers receive a scratch-off card giving them a chance to win one of the prizes up for grabs (6 qui prend, Werewolves, Dobble, Unlock, Cockfight). This promotion can be run throughout the year to liven up your bakery’s special events!
Lucien Georgelin's Back-to-School Campaign to Attract New Customers
Attract new customers to your bakery by offering them delicious, innovative recipes made with Lucien Georgelin’s French palm oil-free spread. A ready-to-use kit to showcase your offerings in your shop and encourage impulse purchases.
"Day Against Hunger" Campaign to Support Your Commitment to Solidarity
October 16, 2021, is World Food Day. To mark the occasion, for every baguette purchased, €0.10 will be donated to Restos du Cœur*. This will help fund 65,000 meals to support the fight against exclusion and poverty.
A Christmas promotion to delight your customers
Christmas is the busiest time of year for bakeries. To celebrate the season, Campaillette is offering:
- A limited-edition festive treat: made with wheat and rye flour, it also contains various ingredients for extra indulgence: raisins, almonds, hazelnuts, and yellow and brown flaxseeds.
- Prizes for your customers: With every purchase of festive bread, your customers will have the chance to win great prizes through a scratch-off card promotion. Plus, a national contest on Facebook will give them the chance to win a week-long family vacation in the mountains!
- A prize for you and your team: Decorate your storefront and bakery for Christmas and send us a photo. The prize: a cooking class for you and your team led by a chef right in your bakery.
- The highlight of the campaign: a local digital marketing plan is being rolled out during this period to attract new customers to your bakery.
"Bread Week" Campaign to Build Customer Loyalty
May 16 is Saint Honoré’s Day, the patron saint of bakers! To celebrate, introduce your customers to the history of the Tradition baguette and the Campaillette Grand Siècle. A fun in-store display will help you share various stories about this quintessentially French tradition!
- Choose the promotional campaign that works best for you** and boost your sales of Campaillette Grand Siècle baguettes!
- To support the campaign and raise awareness of Campaillette, a radio media plan on the RTL and RTL2 networks, as well as a local digital media plan, will be launched at the same time!
- A prize up for grabs for you and your team: this year, to celebrate bakers, we’re hosting a contest for the best team photo! Take a photo of yourself with your team and enter for a chance to win a fantastic prize: attend a sporting event or concert of your choice at the Stade de France in a private box for 10 people!
Find details about each of these promotions in the online catalog.
