From February 22 to March 1, 2020, France’s largest agricultural fair will take place, as it does every year, at Porte de Versailles. The Paris International Agricultural Show provides an opportunity for the Agricultural Cooperative to showcase brands and products from France’s agricultural cooperatives.
Thanks to our membership in the VIVESCIA cooperative group VIVESCIA, Grands Moulins de Paris had the opportunity to showcase its products to the general public in a variety of ways at the La Coopération Agricole booth.
Products on display at the booth
A must-see, Francine is in the spotlight at the booth with various mock-ups from her line to maximize brand visibility:
Included in the Co-op product catalog available at the booth
Our flagship Francine products are also highlighted in the product catalog available at the booth:
• Francine Wheat Flour
• Francine Fluid Flour
• Francine Organic Multigrain Bread Flour
• Francine Organic Flour
• Organic Francine yeast
• Francine Pizza Mix
New this year: this catalog also features the Campaillette EPOCA and Campaillette Grand Siècle Ile-de-France baguettes!
The catalog was also available for viewing on interactive digital screens set up at the booth, allowing visitors to explore the diversity of our products.
High-quality recipes displayed at a prominent, lively booth
Led by two chefs, this culinary demonstration showcased products from four cooperatives in two recipes made with Francine flours:
• Francine Wheat Flour
• Francine Fluid Flour
• Francine buckwheat flour
