Did you know? Francine is setting out to conquer the Americas!
Did you know that Francine, the iconic brand from Grands Moulins de Paris, is expanding its presence in the Americas? Our French milling expertise is taking root in
Family Open House at Our Mills: A Warm and Welcoming Atmosphere and a Sense of Pride!
To celebrate the 60th anniversary of our Francine brand, our production sites organized a number of events throughout the year. Among them were open houses
Francine buckwheat flour has a new look!
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in kitchens everywhere:
🎥 Francine is back on our screens with a humorous campaign
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a whole new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM
Francine, a French brand committed to sustainability from farm to table
Launched in 2022, Francine’s sustainability initiative, called “RACINE,” was developed in collaboration with consumers (more than 2,000 in total)
Another successful year at the Châlons Fair for Grands Moulins de Paris, right in the heart of the VIVESCIA village!
From August 29 to September 8, 2025, the 79th edition of the Châlons Fair once again attracted more than 200,000 visitors and 750