From February 20 to 24, Grands Moulins de Paris was present at Gulfood in Dubai, an annual food event of reference in the Middle East. It gathers all the actors of the food field with a strong dominance for the Bakery part.
This exhibition is a key place for innovation, which is conducive to meetings and exchanges. It is particularly known by industrial customers from the whole Near and Middle East region but also from Asia, Africa and Europe.
9m² to promote our know-how!
For more than 100 years, Grands Moulins de Paris has relied on the quality of its products and its artisanal know-how.
Our presence at the Gulfood show allowed us to highlight our flagship products, such as Gruau Rouge T45 for our pastries, Tradition T65, Campaillou, Campagrain (a bread mix made from cereals and seeds) and Francine's "Ma pâte à crêpes" preparation.
See you in Dubai with Francine!
The demand is strong and the quality of our products perfectly meets consumers' expectations, a real opportunity for our Francine brand.
"Francine is a recognized brand and market leader in France, with a market share of nearly 40%. It is therefore logical to want to rely on a strong brand to penetrate the international retail circuit.
Moreover, France is renowned for the quality of its breads and pastries, all made with French flour", says Johann COUAVOUX, Export Director.