French milling expertise knows no bounds. Between late 2025 and early 2026, the export teams at Grands Moulins de Paris were on the ground at the two largest food industry trade shows to support the growth of the international baking industry.
From Riyadh to Dubai, a look back at these highlights of collaboration and innovation.
Saudi Horeca: A Success Story in Partnership with Foodchoice KSA
Last December, we had the pleasure of participating in the Saudi Horeca trade show in Dubai. It was an opportunity for our sales teamto meet with our partners and customers in the Middle East.
Thanks to the warm welcome from our partner Foodchoice KSA, we had the honor of being part of a booth that won the Best Booth Award. This recognition underscores the high standards and quality of our partnership.
Through this event, our mission was to promote traditional milling expertise, based on three pillars:
- The excellence of 100% French wheat, guaranteeing certified origin and consistent quality.
- Natural ingredients, using flours carefully selected to meet consumers' new expectations for purity.
- Support through customized solutions designed to boost business for local bakeries.
Gulfood 2026: The Global Hub for Innovation
From January 26 to 30, we were at the World Food Hall in Dubai for the 2026 edition of Gulfood. With over 8,500 exhibitors and 195 countries represented, this trade show is the must-attend event for players in the food industry.
Our experts from the export team welcomed professionals from Asia, Africa, and Europe. The goal? To turn production projects into reality on the ground using our flagship products.
Spotlight: Label Rouge Platinum Flour (CRC® Supply Chain)
At both trade shows, we highlighted our Label Rouge Platine Flour for traditional French bread. Produced under the CRC® (Controlled Sustainable Farming) program, it guarantees 100% French wheat grown using practices that promote biodiversity.
This specialty flour meets the highest standards of bakers:
- Appearance: A golden, crispy crust.
- Texture: A creamy, airy crumb.
- Commitment: Full traceability and certified grain quality.
