At the 2025 International Agricultural Show (SIA), we participated in a series of events and initiatives highlighting our commitment to quality, sustainability, and solidarity. Here’s a look back at the highlights of this year’s event. Our Francine brand took center stage in discussions at the Agridemain booth. Our Francine brand …
During the International Agricultural Show, we participated in a series of events and initiatives highlighting our commitment to quality, sustainability, and solidarity. On Monday, February 24, the Francine brand took center stage at the AgriDemain booth during a conference featuring several prominent figures who reflected on 60 years …
This year, Candlemas had an even more festive feel, as it marked the kickoff of the 60th anniversary of our iconic Francine brand! At all Grands Moulins de Paris locations and several companies within the VIVESCIA Group, we celebrated this special anniversary together with delicious Francine crêpes. For the occasion, the decorations…
This year, Francine is turning 60, and we plan to celebrate in style! A special video fresh off the press! Sixty years of passion, expertise, and shared culinary moments—that certainly calls for a whole year of celebration. Find out what’s in store for you this year with a …
55 years of success in your kitchens! In 1970, the Francine brand revolutionized French cooking habits by launching its line of mixes, including the famous Crêpe Mix. The goal was clear: to simplify everyday cooking for everyone in France. 55 years later, that mission remains unchanged! The mixes …
The Bread Flour Market The bread flour market underwent significant changes in the early 2000s with the introduction of the first home bread makers. After a period of decline, this trend was reignited during the COVID-19 pandemic, when the homemade trend gained significant momentum …
Did you know that every week Francine highlights homemade cooking on her social media? Launched over three years ago, Francine’s Instagram account now has more than 10,000 followers! This growth has accelerated in recent months thanks to a more modern, impactful, and agile approach to content creation and…
The famous Francine brand made its debut on the U.S. market a few months ago with packaging specially designed for the occasion! After conquering French kitchens, Francine is taking on a new challenge: offering American consumers the chance to cook with high-quality products, directly inspired by …
From August 30 to September 9, 2024, the Châlons Fair, located in the heart of France’s leading agricultural region, marked the start of the new agricultural season. This must-attend event—the second-largest agricultural fair in France after the Salon de l’Agriculture—brings together 750 exhibitors and more than 200,000 visitors each year. Once again, VIVESCIA has …
Francine is celebrating Candlemas with a 100% digital campaign reaching 2 million contacts! This year, to celebrate Candlemas, Francine is highlighting its Fluide flour—guaranteed to be lump-free—across its digital ecosystem with: – A brand-new social media contest in partnership with the brands Béghin Say and …