This year, Chandeleur had an even more festive flavour, as it marked the 60th anniversary of our iconic Francine brand! At all Grands Moulins de Paris sites and several VIVESCIA Group companies, we celebrated this special anniversary together over delicious Francine crêpes. For the occasion, a special ...
Francine is celebrating its 60th anniversary this year, and we're going all out! A special video straight from the oven! 60 years of passion, know-how and shared gourmet moments - that's worth a whole year's celebration. Find out what's in store this year with a special ...
55 years of success in your kitchen! In 1970, the Francine brand revolutionized French cooking habits with the launch of its range of Preparations, including the famous Préparation pour Crêpes. The aim was clear: to simplify everyday cooking for everyone in France. 55 years later, this mission remains intact! Preparations ...
The Bread Flour Market The bread flour market underwent a significant evolution in the early 2000s, with the appearance of the first household bread machines. After a period of decline, this dynamic was revitalized by the Covid-19 pandemic, during which the homemade trend gained ground ...
Did you know that every week, Francine celebrates homemade cooking on its social networks? Launched more than 3 years ago, Francine's Instagram account now boasts more than 10,000 followers, a growth that has accelerated in recent months thanks to more modern, impactful and agile ways of ...
A few months ago, the famous Francine brand entered the American market with packaging specially designed for the occasion! After conquering French kitchens, Francine is taking on a new challenge: offering American consumers the chance to cook with quality products, directly inspired by the ...
From August 30 to September 9, 2024, the Foire de Châlons, located in the heart of France's leading agricultural region, marked the start of the new season for the agricultural sector. This not-to-be-missed event, France's 2nd biggest agricultural fair after the Salon de l'Agriculture, attracts 750 exhibitors and over 200,000 visitors every year. Once again, VIVESCIA ...
Francine celebrates Chandeleur with a 100% digital campaign, broadcast to 2 million contacts! This year, to celebrate Candlemas, Francine is showcasing its Fluide flour, which is guaranteed to prevent clumping, through its digital ecosystem with : - A brand-new competition on social networks in partnership with the Béghin Say and ...
France's favorite flour brand*, with more than 1 product sold every second in France**, Francine is the must-have brand for homemade cooking, bringing together all generations. This result is the fruit of strong commitments to our consumers to offer them products that make everyday cooking even easier and meet their needs.
From September 1 to 11, 2023, the Foire de Châlons, the agricultural sector's flagship event, brought together over 750 exhibitors and attracted 206,000 visitors, positioning itself as the second largest event in France after the Salon de l'Agriculture. For its 77th edition, VIVESCIA offered an exceptional immersive experience on a ...