Franck Vernet, Point of Sale Advisor in the Rhône-Alpes region, explains the advantages of joining the Campaillette network.
In a nutshell, what is the Campaillette network?
Campaillette isFrance's favorite network ofindependent artisan bakers*. We have nearly 1,400 members. Artisans who want to join the network can do so at any time, and are immediately given access to all the tools they need to boost their bakery's business.
What are the main advantages for an artisan baker to join the Campaillette network?
Artisan bakers have an exciting and demanding job! With irregular hours, weekend work, staffing issues, and more, it's not easy to find time to step back, analyze the market and competition, and reevaluate your business. So the first thing the Campaillette network offers is time! We've brought together everything you need to boost your bakery's business in one place, saving our members time (and money). Exclusive products, turnkey operations, a selection of items for bakery life, personalized communication materials, sales and management training, customer satisfaction measurement tools... in short, we have no limits.
And then, of course, there is our support, whether it's to help members use these tools or to help them redesign their store layouts.
How does the Campaillette brand represent the values of proximity, friendliness, and quality that characterize it?
Proximity, by communicating your passion for bread and artisanal expertise. Friendliness, by offering a warm welcome, conversation, personalized advice, and small gestures, you create a strong bond with your customers. Quality, by offering fresh, varied products made with the finest ingredients that meet consumer expectations.
What support does Grands Moulins de Paris offer its members?
There are as many support options as there are clients. Our advice is tailored to your needs!
– Is this an opening? We train your staff and prepare you.
– Want to launch a new product? We can help you promote it and communicate about it.
– Want to attract new customers? We'll work with you to develop a communication plan and implement it.
– Want to increase your digital presence? We'll teach you the basics and build your Click and Collect website.
– We even go so far as to assist members with the layout of their bakeries using the Campaillette design.
What would you say to artisan bakers who are still hesitant to join the Campaillette network?
Join a network of independent, dynamic artisans who are attuned to market trends and consumer demands. Benefit from quality products and services to grow your business. Our operations will set you apart from your competitors and help you win new customers!
So in 2021, welcome to the Campaillette network!
To learn more about the Campaillette bakery network, click here!
* Study published in Capital magazine in November 2018 – 20,000 consumers surveyed about their satisfaction with services provided in stores
