Franck Vernet, a Retail Advisor in the Rhône-Alpes region, explains the benefits of joining the Campaillette network.
In a nutshell, what is the Campaillette network?
Campaillette is theFrench people’s favorite network ofindependent artisan bakers*. We have nearly 1,400 members. Any artisan baker who wants to join the network can do so at any time and will immediately receive access to all the tools needed to boost their bakery’s business.
What are the main benefits for an artisan baker of joining the Campaillette network?
Artisan bakers have a fascinating —and demanding— profession! Irregular hours, weekend work, staffing issues… it’s not easy to find the time to step back, analyze the market and the competition, or reflect on one’s own practices. So the first thing the Campaillette network offers is time! We’ve brought together everything needed to revitalize today’s bakery in one place—that’s how we help members save time (and money). Exclusive products, turnkey campaigns, a selection of items for bakery operations, personalized marketing materials, training in sales or management, tools for measuring customer satisfaction… in short, there are really no limits.
And then, of course, there’s our support—whether it’s helping members use these tools or assisting them in redesigning their store layouts.
How does the Campaillette brand embody the values of community, friendliness, and quality that define it?
Connection: By sharing your passion for bread and your artisanal expertise. Warmth: Through a warm welcome, friendly conversation, personalized advice, and thoughtful gestures, you build strong bonds with your customers. Quality: By offering fresh, diverse products made with the finest ingredients that meet consumers’ expectations.
What support does Grands Moulins de Paris offer its members?
There are as many support options as there are clients. Our advice is tailored to your needs!
– Is this a new location? We’ll train your staff and get you ready.
– Are you looking to launch a new product? We can help you promote it and get the word out.
– Want to attract new customers? We’ll work with you to develop a communication plan and put it into action.
– Want to boost your digital presence? We’ll teach you the basics and build your Click and Collect website.
– We even go so far as to assist members with the renovation of their bakeries using the Campaillette layout.
What would you say to artisan bakers who are still hesitant about joining the Campaillette network?
Join a network of independent, dynamic artisans who stay attuned to market trends and consumer preferences. Take advantage of high-quality products and services to grow your business. Our initiatives will help you stand out from the competition and attract new customers!
So, in 2021, welcome to the Campaillette network!
To learn more about the Campaillette bakery chain, click here!
* Study published in Capital magazine in November 2018 – 20,000 consumers surveyed about their satisfaction with retail services
