Membership in the Copaline network offers many benefits, including the ability to easily boost your bakery’s business throughout the year with revenue-generating promotions that are easy to implement.
Why promote your bakery with Copaline’s new promotions?
Designed specifically for Copaline members, the new initiatives for 2021–2022 promote the values cherished by the network’s artisan bakers: respect for nature, simplicity, solidarity, and ingenuity.
These five strategies will help you build stronger relationships with your customers while setting yourself apart from the competition, and will also allow you to:
- Build customer loyalty by offering events throughout the year, thereby becoming a regular part of your customers’ daily lives;
- Increase your customers' average order value by highlighting your products to encourage impulse purchases;
- Attract new customers using outdoor promotional materials (posters, banners, window decals, etc.) included in various campaigns. Flyers are also available upon request to promote your contests within your catchment area. The Student Pop service is also a great solution for your bakery’s event needs. Trained and motivated students will be in charge of promoting your products and promotions, thereby boosting your sales.
5 New Activities to Bring Rhythm to Your Bakery
“Back to School” Campaign with Coq en Pâte, an ethical partner (campaign included in your membership)
Coq en Pâte is a French company committed to protecting the environment, biodiversity, and education around the world. This new promotion, included with your membership, lets you boost your chouquette sales: for every chouquette purchased, customers have a chance to win an eco-friendly prize—such as a backpack, pencil case, or notebook—via a scratch-off card.
International Day of Forests Campaign (included in your membership)
Raise your customers’ awareness of environmental protection by giving away or selling sustainable fabric baguette bags in celebration of International Forest Day on March 21, 2022. This initiative also gives Copaline an opportunity to uphold its values of respect for nature and solidarity.
Multi-Game Promotion: Boost Your Sales
Boost your baguette sales with this promotion that highlights board games. With every purchase of 2 Copaline baguettes, customers receive a scratch-off card giving them a chance to win one of the prizes up for grabs (6 prizes in total, including: Werewolves, Dobble, Unlock, and Cockfight). Run this promotion throughout the year to liven up your bakery’s special events!
Christmas Campaign: Bringing Light to the End of the Year
Christmas is a key holiday season for bakeries. To celebrate, Copaline is hosting two events at its stores:
– A limited-edition festive treat: made with wheat and rye flour, it also contains various ingredients for extra indulgence: raisins, almonds, hazelnuts, and yellow and brown flaxseeds.
A raffle in which a portable game console will be given away with every festive loaf of bread purchased.
Father's Day Promotion: Boost Your Pastry Sales
Break away from stereotypes and give your customers the chance to win a trendy prize for Father’s Day: a Moulinex® Cookeo cooking robot. This promotion will help boost your pastry sales at your bakery, as customers receive one entry slip for every pastry purchased.
Find details about each of these promotions in the online catalog.
