From March 23 to 25, our sales team attended the Horesta Biarritz trade show. Our participation in this event was an excellent opportunity to reaffirm our presence in the local market, strengthen our close relationship with our bakery customers, and stand out from the fierce competition. It was also a key moment …
Did you know? The Easter Dove has its roots in Lombardy, where it has become a symbol of peace over the centuries. Legend has it that in the 6th century, a dove-shaped cake was presented to the King of the Lombards to negotiate peace. Today, this brioche embodies sharing and …
As part of the PLUS loyalty program, we are particularly proud to offer our PLUS customers a wonderful opportunity to work alongside renowned professionals in the baking industry! These events provide participants with a unique chance to hone their skills, discover new techniques, and enrich …
Campaillou is celebrating its 40th anniversary! A true staple of Grands Moulins de Paris, this distinctive loaf has stood the test of time and remains an essential benchmark for artisan bakers. A baking legacy since 1984 The history of Campaillou dates back to the 1980s, but its roots go back even further. In 1968, Grands Moulins de …
At the 2025 International Agricultural Show (SIA), we participated in a series of events and initiatives highlighting our commitment to quality, sustainability, and solidarity. Here’s a look back at the highlights of this year’s event. Our Francine brand took center stage in discussions at the Agridemain booth. Our Francine brand …
The Bread Flour Market The bread flour market underwent significant changes in the early 2000s with the introduction of the first home bread makers. After a period of decline, this trend was reignited during the COVID-19 pandemic, when the homemade trend gained significant momentum …
On October 6 and 7, our IDF North sales team attended the Rest’Hotel trade show in Rouen. At the event, our sales representatives were delighted to meet with customers, partners, and prospects from the region to discuss our flagship products while offering them a tasting! Over the course of these two days, we …
From August 30 to September 9, 2024, the Châlons Fair, located in the heart of France’s leading agricultural region, marked the start of the new agricultural season. This must-attend event—the second-largest agricultural fair in France after the Salon de l’Agriculture—brings together 750 exhibitors and more than 200,000 visitors each year. Once again, VIVESCIA has …
This year, Grands Moulins de Paris is partnering with the Ligue contre le Cancer for Pink October 2024. This partnership invites bakers to join the national movement in the fight against breast cancer. Pink October: A Month of Action Pink October is a global initiative aimed at …
After a difficult year and months of rain, this year’s harvest is marked by significant variability and disappointing yields. ©Guillaume Czerw An Unusual Harvest: Overview From planting to harvest, winter crops were affected/hampered by very frequent rainfall across the vast majority of …