From March 23 to 25, our sales team was present at the Horesta Biarritz trade show. Our participation in this event was an excellent opportunity to reaffirm our place in the local market, reinforce our positioning as a close partner to our bakery customers, and emerge in the face of strong competition. It was also a key moment ...
Did you know? The Easter Dove has its roots in Lombardy, where it has become a symbol of peace over the centuries. Legend has it that in the 6th century, a cake in the shape of a dove was offered to the Lombard king to negotiate peace. Today, this brioche is a symbol of sharing and ...
As part of the PLUS loyalty program, we are particularly proud to be able to offer our PLUS customers a great opportunity to work alongside recognized professionals in the world of baking! These encounters offer participants a unique opportunity to perfect their skills, discover new techniques and enrich their knowledge of ...
Campaillou celebrates its 40th anniversary! A true benchmark for Grands Moulins de Paris, this bread of character has been passed down through the generations and remains an essential reference for artisan bakers. A baking heritage since 1984 The history of Campaillou dates back to the 1980s, but its roots go back even further. In 1968, Grands Moulins de ...
At the Salon International de l'Agriculture 2025 (SIA), we were present at a series of events and initiatives highlighting our commitment to quality, sustainability and solidarity. Here's a look back at the highlights of this year's event. Our Francine brand at the heart of the debate on the Agridemain stand Our Francine brand ...
The Bread Flour Market The bread flour market underwent a significant evolution in the early 2000s, with the appearance of the first household bread machines. After a period of decline, this dynamic was revitalized by the Covid-19 pandemic, during which the homemade trend gained ground ...
On October 6 and 7, our IDF Nord sales team took part in the Rest'Hotel trade show in Rouen. During this event, our sales staff were able to enthusiastically meet with customers, partners and prospects from the region, with the aim of exchanging ideas with them over a tasting of our flagship products! During these two days, we ...
From August 30 to September 9, 2024, the Foire de Châlons, located in the heart of France's leading agricultural region, marked the start of the new season for the agricultural sector. This not-to-be-missed event, France's 2nd biggest agricultural fair after the Salon de l'Agriculture, attracts 750 exhibitors and over 200,000 visitors every year. Once again, VIVESCIA ...
This year, Grands Moulins de Paris is joining forces with the Ligue contre le Cancer (League against Cancer) for Pink October 2024. This partnership invites bakers to join the national movement in the fight against breast cancer. Pink October: a month of mobilization Pink October is a worldwide initiative aimed at ...
After a complicated year and months of rain, this year's harvest stands out for its extreme heterogeneity and disappointing yields. ©Guillaume Czerw An atypical harvest: general information From sowing to harvesting, winter crops were impacted/penalized by very regular rainfall over the vast majority of ...