If a product works, share it:
A year and a half ago, we launched a new product called Campaillette Aux 2 blés in the Bordeaux region. Given the warm reception this product received, we decided to make it available to all our artisan bakers nationwide.
This product contains a blend of durum and soft wheat, giving it hints of biscuit and hazelnut when tasted. Its soft, airy crumb and crispy crust only make it even better.
In addition to its great taste, this product meets your current expectations and addresses your concerns:
- A product moisture content of 85% or higher, ensuring good profitability
- A versatile product that can be used to make a wide variety of snack recipes
- Excellent preservation
Hear from our customers!
Because we believe that customers who have tried the product are the best people to talk about it, check out this video featuring interviews with them. You’ll also hear from Loïck Fort, Technical Advisor for the Southwest, and Alexandre Soules, Sales Manager for the Gironde and Atlantic Coast regions.
Product display in-store
To support the launch of the Campaillette Aux 2 blés and highlight it in bakeries, we are providing our bakery customers with counter displays.
The use of the name "Campaillette Aux 2 blés" for marketing this product in bakeries is reserved exclusively for members of the Campaillette brand. To learn more about the many benefits of membership, please contact your sales representative.
A benefit for our Campaillette members
All Campaillette members who ordered this product in May and June will receive an additional promotional kit containing:
• A snack recipe booklet
• A sticker for the storefront
• A sales pitch to help salespeople talk about the product to their customers
As with all product development projects, the collaboration between our various departments, the expertise of our bakers in the Guild, the quality of our products, and our expertise in recipe formulation were key to the success of this project. It’s truly a team effort!
