In late 2020, Grands Moulins de Paris unveiled its new visual identity. To support this rebranding, the “Tout est vrai” communications campaign was launched in January 2021.
In October 2022, the “Our Passion Brings Us Together” campaign took over, followed in April 2023 by the “Collectively Committed” campaign.
“Simplicity is what drives us, and boldness is our hallmark”
To continue celebrating our century-old company and the diversity of its fields of expertise and talents—which have never ceased to innovate—we have chosen to highlight our achievements. This serves as a daily reminder of what we have to be proud of, and also to share this with the world and inspire future talent to join us.
We decided to focus on five key themes at Grands Moulins de Paris, each illustrated by a striking and visually appealing large background image.
And who better than ourselves to embody this? That is why we have chosen to highlight five ambassadors who share their stories in a campaign titled “Simplicity is our driving force, and boldness is our signature.” We would therefore like to extend a special thank you to everyone who agreed to participate in this communication campaign:
- – Fabrice Marsollier – Sales Manager for Francine’s Western Region
- – Aline Chomilier – Director of Upstream Supply
- – Quentin Beuzelin – E-Business Manager
- – Chaouki Karoune – Team Leader, Wheat Receiving, Paris-Gennevilliers Mill
- – Claire Ruiz – Logistics and Transportation Project Manager
To help this campaign stand out on the walls in the hallways of our various locations, we created landscape-format posters, each in a unique color, to highlight the diversity of the topics featured.
These are the things Grands Moulins de Paris takes pride in, setting it apart from the rest
Our Francine Program
We work closely with the farmer-members of the VIVESCIA group to produce Francine T45 wheat flour produced through a supply chain with specifications that meet consumer expectations while ensuring farmers are fairly compensated. This is yet another strength for our iconic brand, which is celebrating its 60th anniversary this year!
Our company promotes diversity and inclusion.
For the past three years, our gender equality index has stood at 99%, and many positions in our milling operations are held by women. We also have 6.08% of employees with disabilities on our workforce.
The Marketplace
www.grandsmoulinsdeparis.com
Grands Moulins de Paris has a close relationship with artisan bakers, which is reflected in this customer’s smile.
Because we’re more than just a miller to them, we know their time is precious. And because our century-old company has managed to stay modern, it continues to be a pioneer in many areas, particularly in the digital realm. With the launch of the first marketplace for bakers in April 2023, we’re making bakers’ daily lives easier.
Our expertise in flour
The production of high-quality flouris our core business. Our ability to adapt to the specifications of each of our customers is a true expertise for which we are recognized worldwide.
Our Commitments to the Planet
We are taking steps to reduce our environmental impact in our flour deliveries by introducing electric trucks starting in 2024 from our mills in Paris-Gennevilliers and Bordeaux. These initiatives are designed to be rolled out using transportation options that meet the specific needs of each region.
