Inearly February, Francine launched a partnership with theJOW recipe app, which aims to simplify home cooking while ensuring people only buy what they need. Thisanti-waste approachis perfectly in line with Francine’s values and commitments.
A committed partnership
By partnering with JOW, Francine has been able toincrease the visibilityof its flour products andexpand the range of recipes availableto consumers. Users of the JOW app can now discover new recipes that use Francine’s flours, such as T45 wheat flour, all-purpose wheat flour, Supreme wheat flour, and organic wheat flour.
This collaboration between JOW and Francine, who share a passion for simple, everyday cooking, promotesbetter eating andbetter cookingfor everyone. Quick and easy recipes to suit every taste—and on a budget, too.
To promote her collaboration, Francine uses Instagram Stories as one of her main communication channels.
With 1.5 million monthly users, the JOW app has grown significantly and now covers 85% of French online grocery retailers.
What is JOW? And how does it work?
JOW is a cooking app that makes grocery shopping and meal prep easier. It’s known for offering creative and easy-to-make meal ideas using common, readily available ingredients.
The recipes provided are tailored to each person’s needs and preferences, based on a questionnaire about eating habits, with options for vegetarians, meat-eaters, and those with gluten allergies.
The JOW app offers handy features such as a built-in shopping list, which allows users to purchase all the ingredients needed for their recipes with a single click. The recipes also come with clear, detailed instructions and step-by-step images to make cooking easier.
Users can also have their groceries delivered to their homes thanks to JOW’s partnership with several major retailers.
Visit Jow to learn more about this partnership with Francine!
