To celebrate its anniversary, the iconic Francine brand has plenty of surprises in store for you. Among them: a new line of five new mixes that evoke the aroma of homemade treats and French craftsmanship: Focaccia, Pastry Flan, Vanilla Dessert Flan, Moist Chocolate Cake, and Plain Moist Cake.
Designed to meet the expectations of all food lovers seeking simplicity, authenticity, and French craftsmanship, each of these recipes features a deliberately streamlined ingredient list (sometimes half as long as those found in standard supermarket products), focusing on a carefully curated selection of ingredients. In addition to French wheat, every ingredient is carefully selected: fair-trade cocoa, Bourbon vanilla from Madagascar, eggs from free-range hens… resulting in a range entirely produced in Briare, in the Loiret (45).
By highlighting local expertise and family recipes, Francine successfully combines convenience with quality, focusing on products that evoke the taste of homemade food—without compromising on ingredients!
This is part of our commitment to sustainable development Link by GMP and RACINE, meeting the goal of providing consumers with products of ever-higher quality that are tailored to their needs, without compromising on taste.
Francine continues to revitalize the pasta and related products section:
International cuisine is attracting more and more shoppers eager to discover new flavors. Among the French public’s favorites: Italian cuisine (5).
That’s why Francine is expanding its line with a Focaccia Mix, to bring a little piece of Italy to your cocktail hours.
Take a trip to Italy with this Italian specialty reimagined Francine-style: a thick, perfectly soft bread, flavored with herbes de Provence.
A specialty now within everyone’s reach!
(5) Kantar: Lifestyle of French Households – Opinion CAMP13 2024 vs. CAMP13 2023 Survey
A major first for Les Préparations: a dedicated communication campaign starting in June 2025, reaching 7 million people!
This year, to support its innovations, Francine is showcasing its new line of products through its digital ecosystem with:
– The publication of an article featuring our five new recipes, posted on the Marmiton (over 600,000 views)
– The creation of a unique recipe featuring one of the new mixes in collaboration with the influencer @totocuistot, shared on Instagram and TikTok (over 2 million followers)
– Production of 2 recipe videos: a chocolate cake and a flan by content creators Emeline & Chloé, posted on Instagram and TikTok (10,000 followers)
– Exclusive content shared on Francine’s Instagram account (over 12,000 followers) and Facebook (97,000 followers).
– A special newsletter highlighting our 5 new products, sent to the entire Francine community, which now exceeds 100,000 subscribers! Click here to subscribe.
Check it out on the shelves now!
