Grands Moulins de Paris continues to strengthen its international presence by reaching out to prospects and customers around the world. In 2024, our team launched a series of initiatives to meet the specific needs of local markets, including participation in international trade shows and high-quality technical support.
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In 2024, Grands Moulins de Paris participated in several prestigious trade shows around the world, providing an ideal opportunity to showcase our products and expertise. Among these events were:
Mexipan Mexico:
We are delighted to have participated in this must-attend trade show for the first time. Thanks to our expert baker / Technical Sales Advisor, we were able to introduce Mexican customers to excellent French products. This first participation marks an important milestone in our commitment to developing opportunities in the Mexican market in 2026!
FHA Horeca in Singapore:
This trade show gave us the opportunity to meet and network with hospitality and restaurant industry professionals in Asia who are committed to meeting the needs of discerning consumers.
Südback in Stuttgart :
NOur Sales Manager for Germany, accompanied by our technical experts, members of the Guild of GMP GMP, were present at the trade show and gave live demonstrations baking artisanal bread, which won over the passionate professionals who came to meet us.
Summer Camp Export in Bordeaux:
For the third consecutive year, we organized a Summer Camp in France, an event designed to thank our Korean customers for their loyalty and share with them our century-old milling expertise. Over the course of three days, they were able to enjoy technical demonstrations by one of our advisors from the GMP Bakers’ Guild on bread and pastries at the EBP. The trip also included tours of our mill in Bordeaux and several local bakeries, offering an immersion in the art and craftsmanship of French baking.
Each of these events provided an opportunity to strengthen our relationships with our clients while demonstrating our ability to address the cultural and technical nuances of each market.
Local technical support
Our expertise goes far beyond simply designing high-quality products. Grands Moulins de Paris supports its customers with customized technical services:
Training sessions and demonstrations:
Our technical advisors, who are members of the GMP Bakers’ Guild, regularly organize training sessions to share best practices and innovative techniques. For example, we conducted a demonstration in collaboration with the American miller Central Milling in the United States. Together, we launched “Liberté” flour, a Franco-American “organic tradition T65” flour resulting from a successful co-branding initiative.
Mill tours:
We have also organized tours of our mills to give our international customers a better understanding of our operations and to highlight the excellence of French craftsmanship.
A team that showcases our French expertise around the world
The export team is structured and structured and international, which highlights the quality of our products and services.
Edited by Vincent Mathieu, International Sales Director, the team comprises seven sales representatives located around the world. Our technical experts, members of the GMP Bakers’ Guild, are able to conduct demonstrations directly at the premises of clients and prospects in their native language.
We also have two ambassadors, Jean-Marie Lanio in Asia and Romain Dufour in the United States, who participate in demonstrations.
Upcoming international trade shows where you can meet our teams:
– Winter Fancy Food Show Las Vegas January 19–21, 2025
– Gulfood Dubai February February 17–21, 2025
– Bakery China February 19–22, 2025
