Grands Moulins de Paris continues to strengthen its international presence by reaching out to prospects and customers around the world. In 2024, our team multiplied its initiatives to to meet the specific needs of local markets, These included participation in international trade shows and high-quality technical support.
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In 2024, Grands Moulins de Paris took part in several prestigious trade shows around the world, an ideal opportunity to showcase our products and expertise. These included:
Mexipan Mexico :
We're delighted to have participated for the first time in this not-to-be-missed trade show. Thanks to our expert baker / technical sales advisor, we were able to introduce some excellent French products to our Mexican customers. This first participation marks an important step in our commitment to develop opportunities in the Mexican market in 2026!
FHA Horeca in Singapore :
The show gave us the opportunity to meet and exchange ideas with Asian hotel and restaurant professionals who are keen to meet the demands of discerning consumers.
Südback in Stuttgart :
Nur Sales Manager for Germany and our technical experts our technical experts, members of the Confrérie des Boulangers GMPwere present at the show, giving live demonstrations of artisan bread baking live demonstrations of artisan bread baking, which won over the passionate professionals who came to meet us.
Summer Camp Export in Bordeaux :
For the third year running, we organized a Summer Camp in France, an event designed to thank our Korean customers for their loyalty and share with them our century-old milling expertise. For three days, they enjoyed technical demonstrations by one of our one of our advisors from the Confrérie des Boulangers GMP around bread and viennoiserie at EBP. The trip also included visits to our mill at Bordeaux mill and several local bakeries, offering an insight into the art and craft of French baking.
Each of these events was an opportunity to strengthen our relationships with our customers, while affirming our ability to respond to the cultural and technical particularities of each market.
Local technical support
Our expertise goes far beyond simply designing quality products. Grands Moulins de Paris supports its customers with personalized technical services:
Training and demonstrations :
Our technical advisors, members of the Confrérie des Boulangers GMP, regularly organize training sessions to share best practices and innovative techniques. For example, we carried out a demonstration in collaboration with American miller Central Milling in the United States. Together, we launched "Liberté" flour, a Franco-American "organic tradition T65" flour, the fruit of successful co-branding.
Mill tours :
We have also organized immersions at the heart of our mills to give our international customers a better understanding of our businesses and showcase the excellence of French know-how.
A team that promotes French know-how around the world
The export team is based on a structured structured and internationalwhich emphasizes the quality of our products and services.
Under the direction of Vincent Mathieu, International Sales Director, the sales team comprises seven sales representatives located around the world. Our technical experts, members of the Confrérie des Boulangers GMP, provide demonstrations directly to customers and prospects in their own language.
We also have two ambassadors, Jean-Marie Lanio in Asia and Romain Dufour in the United States, who take part in demonstrations.
Upcoming international trade fairs where our teams will be present:
- Winter Fancy Food Show Las Vegas January 19-21, 2025
- Gulfood Dubai from February 17 to 21, 2025
- Bakery China February 19 to 22, 2025
