Grands Moulins de Paris continues to strengthen its international presence by meeting with prospects and customers around the world. In 2024, our team stepped up its initiatives to meet the specific needs of local markets, notably through our participation in international trade shows and by providing high-quality technical support.
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In 2024, Grands Moulins de Paris participated in several prestigious trade shows around the world, providing an ideal opportunity to showcase our products and expertise. These events included:
Mexipan Mexico:
We are delighted to have participated in this must-attend trade show for the first time. Thanks to our expert baker/technical sales advisor, we were able to introduce Mexican customers to some excellent French products. This first participation marks an important step in our commitment to developing opportunities in the Mexican market in 2026!
FHA Hospitality in Singapore:
This trade show gave us the opportunity to meet and talk with professionals from the hotel and restaurant industry in Asia who want to meet the demands of discerning consumers.
Südback in Stuttgart :
NOur Sales Manager for Germany, accompanied by our technical experts, members of the Brotherhood of Bakers GMP, were present at this trade show and gave live demonstrations of baking artisan breads, which won over the passionate professionals who came to meet us.
Summer Camp Export in Bordeaux:
For the third consecutive year, we organized a Summer Camp in France, an event designed to thank our Korean customers for their loyalty and share with them our century-old milling expertise. Over three days, they were able to enjoy technical demonstrations by one of our advisors from the GMP Bakers' Guild at the EBP. The trip also included visits to our mill in Bordeaux and several local bakeries, offering an immersion in the art and craft of French baking.
Each of these events provided an opportunity to strengthen our relationships with our customers while demonstrating our ability to respond to the cultural and technical specificities of each market.
Local technical support
Our expertise goes far beyond simply designing high-quality products. Grands Moulins de Paris supports its customers with personalized technical services:
Training and demonstrations:
Our technical advisors, who are members of the GMP Bakers' Guild, regularly organize training sessions to share best practices and innovative techniques. For example, we held a demonstration in collaboration with the American miller Central Milling in the United States. Together, we launched "Liberté" flour, a Franco-American "organic tradition T65" flour that is the result of a successful co-branding initiative.
Visits to the mills:
We have also organized immersive experiences at our mills to give our international clients a better understanding of our business and showcase the excellence of French expertise.
A team that promotes our French expertise around the world
The export team is based on a structured organization and structured and internationalthat highlights the quality of our products and services.
Under the direction of Vincent Mathieu, International Sales Director, it brings together seven sales representatives located around the world. Our technical experts, members of the GMP Bakers' Guild, provide demonstrations directly to customers and prospects in their own language.
We also have two ambassadors, Jean-Marie Lanio in Asia and Romain Dufour in the United States, who participate in demonstrations.
The upcoming international trade shows where you can meet the teams:
– Winter Fancy Food Show Las Vegas January 19–21, 2025
– Gulfood Dubai February February 17 to 21, 2025
– Bakery China February 19-22, 2025
