From February 24 to March 3, 2024, the60th edition of the International Agricultural Show will take place at Porte de Versailles in Paris. This will be an opportunity for the VIVESCIA Group’s milling division to shine, thanks to the participation of its teams in various activities during this period.
Educational activities featuring Francine at the Intercéréales booth
See you at booth B049 in Hall 2.2 on March 2 between 10 a.m. and 2 p.m.!
The iconic Francine brand will be featured at the Intercéréales booth—the French grain industry association—on Saturday, March 2, from 10 a.m. to 2 p.m. The Francine marketing team will present its new Wheat Supply Chain through educational workshops open to everyone, led by farmers from the supply chain.
The “Wheat and Mills” workshop, led by farmer Francine, will explain the wheat supply chain, the realities of life as a grain farmer, and how a mill operates. An interactive quiz will be offered to explore the stages of a wheat grain’s life cycle in the field and its transformation into flour through the various steps of the milling process.
The workshop "Flour in the Kitchen" will help consumers better understand the recommended uses for different types of flour in cooking.
Participants will receive gifts: recipe booklets with discount coupons, reusable shopping bags, and dish towel hooks (while supplies last).
The new Francine Wheat Supply Chain is:
• Nearly 300 farmers from the VIVESCIA Cooperative are committed to producing wheat that meets strict specifications (minimum Level 2 environmental certification)
• A commitment to continuous improvement to help foster more sustainable agriculture
• Compliance with a set of 16 environmentally efficient requirements organized around four pillars
– Biodiversity conservation
– Integrated Pest Management for Crop Protection
- – Optimized Fertilization Management
- – Water resource management
Proud to represent this new supply chain, Francine T45 wheat flour—a staple in French kitchens—has been featuring the farmers in the supply chain on its packaging since February 2024.
Demonstrations by the GMP Bakers' Guild at the Île-de-France booth
Visit us at booth B052 in Hall 3 throughout the duration of the show
Every day, stop by the bakery section to meet one of our technical advisors—members of the Confrérie des Boulangers Grands Moulins de Paris—who work alongside other experts to bake baguettes using local flours.
Demonstrations by students from EBP Paris at the Intercéréales booth
Come visit us at booth B049 in Hall 2.2 on February 26, 27, and 28—we’ll be there all day
Students at theParis School of Baking and Pastry will take turns over three days in the bakery at the Interprofessional Cereals Association’s booth to promote the art of French bread-making to visitors at the trade show.
Discover the wide variety of products from cooperatives at the La Coopération Agricole booth
See you at booth 105 – Hall 4, aisle B
Attend the TRANSITIONS roundtable discussion: “A Win-Win Upstream/Downstream Partnership for Regenerative Agriculture That Benefits the Climate, Soils, and Biodiversity”
See you at Booth 20, Hall 4 – Aisle B – AgriDemain at 12:30 p.m.
Pierre Garcia, CEO of Grands Moulins de Paris and the Francine brand, will participate in the panel discussion organized by the VIVESCIA Group at the AgriDemain booth.
Joining him for the discussion:
– other partners in the TRANSISTIONS program: Christophe Beaunoir, CEO of Saipol (Avril Group); Xavier Gaillot, CSR Director at Roquette; Olivier Hantz, CSR Director at Tereos; Olivier Hautin, CEO of Malteurop; Bastien Sachet, CEO of Earthworm.
– Dominique Anract, President of the French Bakers’ Confederation (CNBBPF); Christoph Büren, President of the VIVESCIA Group; Hervé Le Faou, Chief Procurement Officer at Heineken.
– farmers and VIVESCIA representatives: Mickael Portevin, farmer and cooperative member (Marne); Armand Gandon, low-carbon expert and program coordinator; Valérie Frapier, Group CSR Director and Director of the TRANSITIONS program.
A panel discussion moderated by Mathieu La Fay (Com’Publics).
This roundtable discussion is one of the three highlights of the February 26 event organized by VIVESCIA. To learn about the other events >> read the press release “VIVESCIA, along with its partners in the TRANSITIONS program, invites you to the International Agricultural Show.”
