French milling expertise knows no bounds. Between late 2025 and early 2026, the export teams at Grands Moulins de Paris were on the ground at the two largest food industry trade shows to support the growth of the international baking sector. From Riyadh to Dubai, here’s a look back at these key moments of exchange…
Once again this year, the Paris International Agricultural Show provided Grands Moulins de Paris with an opportunity to reaffirm its mission: to bridge the gap between the land and the table. From sustainable commitments to showcasing baking expertise and strategic partnerships, here’s a look back at the highlights of an event centered on regenerative agriculture. Arrival of …
Did you know that Francine, the iconic brand from Grands Moulins de Paris, is expanding its presence in the Americas? Our French milling expertise is gradually gaining traction among American and Brazilian consumers. An unexpected encounter in the midst of lockdown While Francine flour was already sold in the United States, 2020 marked a turning point thanks to an influencer …
Starting in the 2026 school year, Grands Moulins de Paris is partnering with the French people’s favorite food brand¹: Bonne Maman, which embodies the values of tradition, simplicity, and quality that resonate with your craft as an artisan baker. Why is this partnership a strength for your bakery? Partnering with Bonne Maman® means benefiting from …
Once again this year, Grands Moulins de Paris has partnered with the Ligue contre le cancer for Pink October and Movember, two major awareness campaigns focused on women’s and men’s cancers. Thanks to the commitment of our artisan bakers across France, more than €52,000 has been raised for the …
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in all kinds of kitchens—bread, pasta, cakes…—and has become the second-best-selling brand in the category! Francine buckwheat flour: a remarkable growth story in recent years! Over the past three years, …
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a fresh new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM!”: Pride and Commitment Under the slogan “TADAAAM!”, the commercial marks the brand’s repositioning around pride: • pride in cooking “homemade,” …
An iconic race to mark a milestone birthday To celebrate Francine’s 60th birthday, our teams came together for a special event: the Reims Champagne Run. It was a symbolic setting, as Reims is home to the headquarters of the VIVESCIA Group, to which we belong. Our teams on every course No fewer than 30 employees took part …
Two days of creativity and technical skill To celebrate the 60th anniversary of the Francine brand, students from the Paris School of Baking and Pastry took part in a unique challenge organized in partnership with our iconic Francine brand. On October 9 and 10, students in the Professional Certificate (BP) in Baking and the Professional Certificate …
Grands Moulins de Paris is joining forces with the Ligue contre le Cancer. As it does every year, Pink October is a key time for raising awareness and demonstrating commitment. In 2025, we are renewing our partnership with the Ligue contre le Cancer to support research, promote early detection, and provide support to those affected by the disease and …