To mark International Biodiversity Day 2026, Grands Moulins de Paris is reaffirming its commitment by highlighting the concrete actions it has taken throughout the year at its various sites. Guided by our environmental charter and our LINK by GMP initiative, these actions demonstrate our commitment to taking action at the heart of …
The GMP PLUS program was designed to offer you tangible benefits, exclusive tools to boost your business, and unique opportunities to connect with others throughout the year. By joining a community of over 1,700 member bakers, you’ll propel your business toward excellence! Would you like to become a member or simply…
Discover how the Spelt-Buckwheat Baker’s Blend is redefining the standards of rustic baking, turning your bakery into a must-visit destination for customers seeking an experience, authentic flavor, and a signature style that tells a story. A dynamic duo for a unique signature This blend combines the mildness of spelt with …
French milling expertise knows no bounds. Between late 2025 and early 2026, the export teams at Grands Moulins de Paris were on the ground at the two largest food industry trade shows to support the growth of the international baking sector. From Riyadh to Dubai, here’s a look back at these key moments of exchange…
Once again this year, the Paris International Agricultural Show provided Grands Moulins de Paris with an opportunity to reaffirm its mission: to bridge the gap between the land and the table. From sustainable commitments to showcasing baking expertise and strategic partnerships, here’s a look back at the highlights of an event centered on regenerative agriculture. Arrival of …
Did you know that Francine, the iconic brand from Grands Moulins de Paris, is expanding its presence in the Americas? Our French milling expertise is gradually gaining traction among American and Brazilian consumers. An unexpected encounter in the midst of lockdown While Francine flour was already sold in the United States, 2020 marked a turning point thanks to an influencer …
Starting in the 2026 school year, Grands Moulins de Paris is partnering with the French people’s favorite food brand¹: Bonne Maman, which embodies the values of tradition, simplicity, and quality that resonate with your craft as an artisan baker. Why is this partnership a strength for your bakery? Partnering with Bonne Maman® means benefiting from …
Once again this year, Grands Moulins de Paris has partnered with the Ligue contre le cancer for Pink October and Movember, two major awareness campaigns focused on women’s and men’s cancers. Thanks to the commitment of our artisan bakers across France, more than €52,000 has been raised for the …
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in all kinds of kitchens—bread, pasta, cakes…—and has become the second-best-selling brand in the category! Francine buckwheat flour: a remarkable growth story in recent years! Over the past three years, …
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a fresh new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM!”: Pride and Commitment Under the slogan “TADAAAM!”, the commercial marks the brand’s repositioning around pride: • pride in cooking “homemade,” …