French milling expertise knows no bounds. Between late 2025 and early 2026, the export teams at Grands Moulins de Paris were on the ground at the two largest food industry trade shows to support the growth of the international baking sector. From Riyadh to Dubai, here’s a look back at these key moments of collaboration…
Once again this year, the Paris International Agricultural Show provided Grands Moulins de Paris with an opportunity to reaffirm its mission: to bridge the gap between the land and the table. From sustainable commitments to showcasing baking expertise and strategic partnerships, here’s a look back at the highlights of an event centered on regenerative agriculture. Arrival of …
Did you know that Francine, the iconic brand from Grands Moulins de Paris, is expanding its presence in the Americas? Our French milling expertise is gradually gaining traction among American and Brazilian consumers. An unexpected encounter in the midst of lockdown While Francine flour was already sold in the United States, 2020 marked a turning point thanks to an influencer …
In fall 2026, Grands Moulins de Paris is partnering with France's favorite food brand¹: Bonne Maman, which embodies the values of tradition, simplicity, and quality that resonate with your craft as an artisan baker. Why is this partnership a strength for your bakery? Partnering with Bonne Maman® means benefiting from...
Once again this year, Grands Moulins de Paris has joined forces with the League Against Cancer for Pink October and Movember, two major campaigns to raise awareness of female and male cancers. Thanks to the commitment of our artisan baker customers throughout France, more than €52,000 has been raised for the ...
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it is used in all kinds of dishes: bread, pasta, cakes... and has become the second best-selling product in its segment! Francine buckwheat flour: a remarkable evolution in recent years! For the past three years...
To celebrate its 60th anniversary, Francine is revamping its communications with an offbeat TV campaign that showcases its French agricultural sector in an unprecedented way. https://www.youtube.com/watch?v=3d0ayX7-ThU "TADAAAM!" pride and commitment Under the slogan "TADAAAM!", the film marks the brand's repositioning around pride: - pride in "home" cooking, ...
An emblematic race for a landmark anniversary To mark Francine's 60th anniversary, the teams got together for an exceptional event: the Reims Champagne Run. A symbolic setting, since Reims is home to the headquarters of the VIVESCIA group, to which we belong. Our teams on all courses No fewer than 30 employees took part in the ...
Two days of creativity and technical skill To mark the 60th anniversary of the Francine brand, students at the École de Boulangerie et de Pâtisserie de Paris took part in a unique challenge, organized in partnership with our iconic Francine brand. On October 9 and 10, students in the Brevet Professionnel (BP) Boulangerie and Brevet ...
Grands Moulins de Paris joins forces with the Ligue contre le Cancer (League against Cancer) Every year, October Rose is a time for awareness-raising and commitment. And so, in 2025, we are renewing our partnership with the Ligue contre le Cancer to support research, promote early detection and support sufferers and their families ...