After more than ten years of operating a baking terminal in Angers, our customer, the bakery "Le Moulin des K'pucins," has taken a decisive step: moving from a baking terminal to an artisanal bakery and pastry shop.
This ambitious project, led by a determined entrepreneur, was made possible thanks to the close support of the teams at Grands Moulins de Paris.
A dream, made possible at the right time
Behind this transformation lies a whole personal story.
It was my teenage dream to have a bakery.
The cooking terminal had enabled him to start his own business, without any prior experience in the field, by combining snacks and frozen foods. But he still wanted to go further.
The opportunity arose when his son-in-law, a baker by trade, decided to join him in the business. In a rapidly developing student neighborhood, there was a vacancy to be filled: that of a local bakery.
Tailored support from the very beginning
As a GMP customer for snacking products at the time, she regularly discussed her questions and desires with her sales representative, Mathieu.
Gradually, the project took shape. Alongside strong banking support, GMP's assistance became a cornerstone of the project:
– Choice of flours,
– Consideration of equipment,
– Consistency between purchase price and sale price,
– Product positioning suited to a student neighborhood.
I felt that there was a way to get support around me so that I could achieve my teenage dream.
Change your image, attract customers
If production begins, another challenge arises: letting people know that the bakery has changed.
The transformation took place in early August. The rollout is gradual, as customers need to understand that the offering has changed. We are moving forward in small steps.
To this end, several initiatives have been implemented with the help of GMP sales teams to communicate this change:
– Creation of flyers to announce the transformation,
– Introduction of introductory offers (free bread, 3+1 on baguettes),
– In-store events with tastings of festive breads (fig and cranberry, chestnut, rye pie, gingerbread),
– Participation in sales promotions during peak periods
These actions have a simple goal: to reconnect with customers, offer tastings, and allow customers to rediscover their neighborhood bakery!
A partner in everyday life, far beyond flour
Even today, its commercial department remains an essential reference point.
– Price management,
– Comparison of raw materials,
– Connecting with partners, including on topics such as energy.
He helps me stay within my budgets. He is a great help.
A message for those who are still hesitating
You don't go from 0 to 300 baguettes a day. The most important thing is to find a good team: your miller, your banker, your staff.
This success embodies what makes Grands Moulins de Paris tick: supporting artisans, helping them grow and bring their projects to life.
And to go further...
Does this project sound like something you'd be interested in? Do you have plans to set up or take over a business?
Feel free to contact our financing transaction teams for guidance and to secure your business plans at 0809 100 750
👉 Learn more about our Transactions & Financing service
