Why did you decide to take this course? What was your goal?
I took this course to improve the presentation of our baked goods (pastries, cookies) and get tips on how to sell more products.
How did the training go?
The Store Advisor came in one morning to reorganize our display and highlight our products by pastry category (classics, gourmet, American-style, and mini). But also with additional materials to optimize the visibility of our products and showcase them better (wicker baskets, trays, labels). He also left us a booklet that provided a very detailed explanation of product display techniques.
Once the products were set up, my Store Advisor trained us on merchandising and the importance of bringing our shelves and products to life based on key times of the day, as well as organizing our shelves by product category.
What changes have you made or implemented in your bakery as a result of this training?
We follow Grands Moulins de Paris’s advice to bring our shelves to life and encourage our customers to buy more. Thanks to the training and guidance we’ve received, we’re convinced that merchandising is essential for boosting our sales.
What is your assessment of these changes? (Revenue growth, customer retention, etc.)
We have noticed that sales of pastries and baked goods have increased, but also that my sales team is more motivated to stock the products properly on the shelves to boost sales. Sales of pastries have increased by over 20% following the training. We are very pleased.
What would you say to other bakers who are hesitant to take this course?
We highly recommend this training program, which helps us take a step back and assess our store and how we showcase our products. The guidance from Grands Moulins de Paris serves as a valuable reminder of our customers’ expectations and our approach to serving them.
